Business Knowledge as a Limited Success Factor for Communication Managers
Results of a Survey in the German-Speaking Context
Bibliographic Data
| ID | 20048917 |
|---|---|
| Authors | Holger Sievert (0000-0002-0393-5851), Lars Rademacher (0000-0001-7657-8747), Anna Marijke Weber, Anna Weber (0000-0002-8370-3187) |
| Year | 2016 |
| Pages | 3-21 |
| Publication date | 2016-08-26 |
| Peer Reviewed | Yes |
| Open Access | No |
| Type | CHAPTER |
| Venue | Management Game of Communication (SOURCE_BOOK) |
| Publisher | Emerald Group Publishing Limited (PUBLISHER) |
| DOI | 10.1108/s2398-391420160000001001 |
| OpenAlex | W2580731832 |
| ISBN | 9781786357168 |
| Language | EN |
| References cited | 8 |
This chapter discusses the relevance of business knowledge and management education for the success of communication managers. Invitations into senior management circles or an enhanced cross-department employability are, amongst other factors, valued as indicators of success. From a sample of 751 answers of participants from German-speaking countries we find that business knowledge has not grown in importance during the last decade. To the contrary, the craftsmanship in communication matters has increased in value. Communication executives seem to profit from additional business education on a personal level, but this is no secure path to a better career
Business · Employability · Geography · German · Knowledge management · Pedagogy · Political science · Public relations · Computer Science · Education Methods and Technologies · Linguistic research and analysis · Psychology · Sociology and Education Studies · Marketing
| Citation velocity | historical |
|---|---|
| Highly cited | No |