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Subjective Expected Utility-Based Attitude-Behavior Models

The Utility of Self-Identity

Bibliographic Data

ID20052887
AuthorsPaul Sparks (0000-0001-9541-3366, corresponding author)
Year1999
Pages31-46
Publication date1999-11-01
Peer ReviewedYes
Open AccessNo
TypeCHAPTER
VenueAttitudes, Behavior, and Social Context (SOURCE_BOOK)
PublisherPsychology Press (PUBLISHER)
DOI10.4324/9781410603210-3
OpenAlexW166662795
ISBN9781410603210
LanguageEN
Citations received11

This chapter focuses on the potential role of self-identity in the structure of the theory of reasoned action and the theory of planned behavior, perhaps the best known examples of subjective expected utility-based (SEU) attitudebehavior models. It addresses a number of potential lines of investigation that may assist in understanding a potential role for self-identity in attitudebehavior models of the kind. Within behavioral decision theory and other perspectives that are concerned with the choices that people make and how they make them, there is much criticism of the descriptive validity of SEU approaches. Self-identity may have utility for attitude-behavior researchers if it helps in the prediction and understanding of social behavior. However, clear, interesting, and useful hypotheses about the relation among self-identity, people's attitudes, and their social behavior have been scarce. Attitudes toward specific behaviors may be more likely to capture relatively transitory, ephemeral, or context-bound motivations relating to shorter-term goals

Aesthetics · Art · Computer Science · Opinion Dynamics and Social Influence · Psychology · Social and Intergroup Psychology · Social Psychology

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    Open Access•Carfora, Daniela Caso et al.•Appetite•2016

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    Open Access•Emily Wolstenholme, Carfora et al.•Appetite•2021

  • Identifying organizational identification as a basis for attitudes and behaviors

    Eun-Suk Lee, Eun‐Suk Lee et al.•Psychological Bulletin•2015

  • The Role of Self‐identity in the Theory of Planned Behavior

    Open Access•Jostein Rise, Paschal Sheeran et al.•Journal of Applied Social…•2010

  • Attitudes and Persuasion

    William D Crano, Radmila Prislin•Annual Review of Psychology•2006

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    Open Access•Samantha L Mosier, Arbindra Rimal et al.•British Food Journal•2020

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  • Keep the Influencers! Exploring How Sacrifice Enhances “Creator Self-Identity” and Providing Practical Recommendations by the Marketing Mix

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Unique citing works11
Citations per year0,55
Citation span2006 - 2024 (19)
Citation velocityrecent
Highly citedNo
Citation typesNeutral: 6

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