Communicating health and wellness
The meaning behind names of handmade soaps
Bibliographic Data
| ID | 20356234 |
|---|---|
| Authors | Lindsey N Chen (0000-0003-3990-240X, corresponding author) |
| Year | 2019 |
| Volume | 35 |
| Issue | 1 |
| Pages | 14-19 |
| Publication date | 2019-03-01 |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | English Today (JOURNAL) |
| Journal identifiers | ISSN: 0266-0784 • E-ISSN: 1474-0567 |
| Publisher | Cambridge University Press (CUP) (PUBLISHER) |
| DOI | 10.1017/s0266078418000068 |
| OpenAlex | W2802863930 |
| Language | EN |
| Citations received | 1 |
| References cited | 6 |
The late 1990s saw a rapid growth in green marketing and organic food markets in the United States (Ottman, 2011). Widespread environmental awareness could explain the rise in the popularity of eco-friendly household products. More people than ever are discovering that going green is not only good for the body but also for the planet, as ‘consumers are concerned about the environmental and social impacts of the products they buy’ (Bonini & Oppenheim, 2008: 56). Concurrently, marketing researchers have sought to understand different retail strategies concerning the branding of organic products (cf. Hall, 2008; Ottman, 2011; Smith & Brower, 2012)
Advertising · Business · Consumer Awareness · Green Marketing · Political science · Popularity · Consumer Behavior in Brand Consumption and Identification · Digital Marketing and Social Media · Environmental Sustainability in Business · Marketing
| Citations per year | 0.17 |
|---|---|
| Citation span | 2020 - 2020 (1) |
| Highly cited | No |