Trademarks
Bibliographic Data
| ID | 20357635 |
|---|---|
| Authors | Thomas W Adams, Thomas Adams (0000-0003-3073-004X, corresponding author) |
| Year | 1987 |
| Volume | 3 |
| Issue | 1 |
| Pages | 34-34 |
| Publication date | 1987-01-01 |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | English Today (JOURNAL) |
| Journal identifiers | ISSN: 0266-0784 • E-ISSN: 1474-0567 |
| Publisher | Cambridge University Press (CUP) (PUBLISHER) |
| DOI | 10.1017/s0266078400002704 |
| OpenAlex | W4240141447 |
| Language | EN |
| Citations received | 1 |
Pity the owners of trademarked goods. There is a danger in being too successful. This paradox comes into play when you or I begin to use one of these trademarks to refer to an entire class of products. At this point, the brand name risks becoming generic and the christeners of these products can no longer claim exclusive rights to their names. Competitors are then free to use these names to market similar products
Advertising · Brand names · Business · Commerce · Competitor analysis · Political science · Trademark · Intellectual Property Law · Law · Mathematics · Marketing
| Citations per year | 0.14 |
|---|---|
| Citation span | 2019 - 2019 (1) |
| Highly cited | No |