“Your friendly AI assistant”

The anthropomorphic self-representations of ChatGPT and its implications for imagining AI

Bibliographic Data

ID20397393
AuthorsKarin Van Es (0000-0001-5184-8640, Utrecht University, corresponding author), Dennis Nguyen (0000-0001-6982-775X, Utrecht University)
Year2025
Volume40
Issue5
Pages3591-3603
Publication date2025-06-01
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueAI & Society (JOURNAL)
Journal identifiersISSN: 0951-5666 • E-ISSN: 1435-5655
PublisherSpringer Science and Business Media LLC (PUBLISHER)
DOI10.1007/s00146-024-02108-6
OpenAlexW4403844761
LanguageEN
Citations received11
References cited42

This study analyzes how ChatGPT portrays and describes itself, revealing misleading myths about AI technologies, specifically conversational agents based on large language models. This analysis allows for critical reflection on the potential harm these misconceptions may pose for public understanding of AI and related technologies. While previous research has explored AI discourses and representations more generally, few studies focus specifically on AI chatbots. To narrow this research gap, an experimental-qualitative investigation into auto-generated AI representations based on prompting was conducted. Over the course of a month, ChatGPT (both in its GPT-4 and GPT-4o models) was prompted to “Draw an image of yourself,” “Represent yourself visually,” and “Envision yourself visually.” The resulting data ( n = 50 images and 58 texts) was subjected to a critical exploratory visual semiotic analysis to identify recurring themes and tendencies in how ChatGPT is represented and characterized. Three themes emerged from the analysis: anthropomorphism, futuristic/futurism and (social)intelligence. Importantly, compared to broader AI imaginations, the findings emphasize ChatGPT as a friendly AI assistant. These results raise critical questions about trust in these systems, not only in terms of their capability to produce reliable information and handle personal data, but also in terms of human–computer relations

Art · Human–computer interaction · Performing arts · Visual arts · AI in Service Interactions · Artificial Intelligence in Healthcare and Education · Computer Science · Ethics and Social Impacts of AI · Psychology · Artificial Intelligence

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