Audience reach of science on television in 10 European countries

An analysis of people-meter data

Bibliographic Data

ID20403243
AuthorsMarkus Lehmkuhl (0000-0001-8295-6548, Freie Universität Berlin, corresponding author), Pepka Boyadjieva (0000-0002-0561-6942, Bulgarian Academy of Sciences), Yvonne Cunningham (0000-0002-7533-8933, Dublin City University), Christina Karamanidou (0000-0002-2849-3690, University of Peloponnese), Tuomo Mörä (University of Helsinki), AVSA-Team AVSA-Team
Year2016
Volume25
Issue2
Pages223-235
Publication date2016-02-01
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenuePublic Understanding of Science (JOURNAL)
Journal identifiersISSN: 0963-6625 • E-ISSN: 1361-6609
PublisherSAGE Publications (PUBLISHER • US)
DOI10.1177/0963662514536295
PMID24928569
OpenAlexW1963649875
LanguageEN
Citations received3
References cited12

Beginning with a differentiation of science programmes into five different editorial concepts, this article explores the audience reach of science on television in 10 European countries with a special emphasis on young audiences aged between 14 and 29 years. In relation to the share of this age group in the entire population, science programmes in all countries reach a considerably smaller proportion of younger viewers. Specific preferences for science content on television do not seem to be relevant in explaining aggregated viewing behaviours especially of young audiences. Unlike all other segments, the young science viewer segment is almost intangible as an aggregated group, as a definable segment of a mass audience that can be targeted by science programme makers

Advertising · Business · Media studies · Political science · Population · Sociology · Climate Change Communication and Perception · Computer Science · Demography · Media Influence and Health · Media Studies and Communication

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