The half-life of a “teachable moment”
The case of Nobel laureates
Bibliographic Data
| ID | 20403264 |
|---|---|
| Authors | Ayelet Baram-Tsabari (0000-0002-8123-5519, Technion – Israel Institute of Technology), Elad Segev (0000-0002-3969-8253, Tel Aviv University) |
| Year | 2015 |
| Volume | 24 |
| Issue | 3 |
| Pages | 326-337 |
| Publication date | 2015-04-01 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Public Understanding of Science (JOURNAL) |
| Journal identifiers | ISSN: 0963-6625 • E-ISSN: 1361-6609 |
| Publisher | SAGE Publications (PUBLISHER • US) |
| DOI | 10.1177/0963662513491369 |
| PMID | 23825297 |
| OpenAlex | W1989282043 |
| Language | EN |
| Citations received | 9 |
| References cited | 19 |
Some science-related events stimulate public interest, and create a teachable moment in which the underlying science temporarily becomes more interesting. Here, media attention, expressed by Google News reference volume, and changes in information seeking behavior, expressed by Google Trends, were used to estimate the length of a teachable moment for 2004–2011 Nobel Prize announcements. On average, Nobel Prize announcements attracted the attention of online users for no longer than a week. News coverage declined slower and occasionally displayed seasonal trends. There was a 50% drop in searches between the day of the announcement and the following day, and an analogous pattern for news coverage of all laureates varying for different disciplines. The affordances of using publicly available online data to identify the most effective teachable moments relating to science are discussed
Advertising · Affordance · Business · Cognitive psychology · Physics · Teachable moment · Advanced Text Analysis Techniques · Climate Change Communication and Perception · Misinformation and Its Impacts · Psychology
Public interest in climate change over the past decade and the effects of the ‘climategate’ media event
Conspiratory fascination versus public interest
A social bot in support of crisis communication
The Nobel Peace Prize Increased the Global Support for Women’s Organizations
Temporal patterns of scientific information-seeking on Google and Wikipedia
The character of scientists in the Nobel Prize speeches
Global and local “teachable moments”
The (mis)use of Google Trends data in the social sciences - A systematic review, critique, and recommendations
Religious Journalists' Ethics on Communicating Science
Detecting influenza epidemics using search engine query data
Understanding the potential of teachable moments
Predicting the Present with Google Trends
Finding the Teachable Moment
Seeking science information online
Exploring new web-based tools to identify public interest in science
Nobel on the front page
The Symbiosis of News Coverage and Aggregate Online Search Behavior
Learning to Search and Searching to Learn
The Agenda-Setting Function of Mass Media
Nobel Laureates in Science
The Structure of Foreign News
Stratification in American Science
| Unique citing works | 9 |
|---|---|
| Citations per year | 0,75 |
| Citation span | 2014 - 2024 (11) |
| Citation velocity | recent |
| Highly cited | No |
| Citation types | Neutral: 9 |