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Sustainability as a Competitive Tool for the Brave? Or for the Best? A Behavioral Theory Perspective

Bibliographic Data

ID20413711
AuthorsEmanuele Luca Maria Bettinazzi (Università della Svizzera italiana), Lorenzo Massa (0000-0001-6247-7355, École Polytechnique Fédérale de Lausanne (EPFL), Lausanne, Vaud, Switzerland), Kerstin Neumann (0000-0001-7451-7086, University of Innsbruck, Innsbruck, Tyrol, Austria, corresponding author)
Year2020
Volume33
Issue3
Pages408-436
Publication date2020-09-01
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueOrganization & Environment (JOURNAL)
Journal identifiersISSN: 1086-0266 • E-ISSN: 1552-7417
PublisherSAGE Publications (PUBLISHER • US)
DOI10.1177/1086026619839364
OpenAlexW2941769574
LanguageEN
Citations received1
References cited116

Who invests in sustainability as a strategic choice? We adopt a behavioral theory perspective to explain the heterogeneity of sustainability-driven investments. Building on problemistic search and organizational inertia arguments, and contrary to resource-based explanations, we argue that a firm’s competitiveness might actually reduce its likelihood to invest in sustainability. We also propose that less competitive firms invest in sustainability to improve their economic situation and, thus, that this choice results in positive performance effects. We further theorize that a firm’s level of commitment to its stakeholders will strengthen its likelihood to invest in sustainability. In a sample of 780 North American public companies in the period from 2007 to 2011, we find evidence to support our proposed model. Based on our findings, we draw implications for the further study of the behavioral roots of strategic change as well as for sustainability-oriented managerial practice and policy making

Business · Competitive advantage · Economics · Industrial organization · Microeconomics · Public economics · Social sustainability · Sustainability · Sustainability organizations · Corporate Social Responsibility Reporting · Environmental Sustainability in Business · Sustainable Building Design and Assessment · Marketing

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Unique citing works1
Citations per year1
Citation span2025 - 2025 (1)
Citation velocityrecent
Highly citedNo
Citation typesNeutral: 1

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