Building business relationships
A preliminary study of business executives’ views
Bibliographic Data
| ID | 20501636 |
|---|---|
| Authors | Yunxia Zhu (0000-0001-8251-8791, Unitec Institute of Technology), Ravi Bhat (0000-0003-2571-4037, Unitec Institute of Technology), Pieter Nel (Unitec Institute of Technology) |
| Year | 2005 |
| Volume | 12 |
| Issue | 3 |
| Pages | 63-84 |
| Publication date | 2005-09-01 |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Cross Cultural Management An International Journal (JOURNAL) |
| Journal identifiers | ISSN: 1352-7606 • E-ISSN: 1758-6089 |
| Publisher | Emerald (PUBLISHER) |
| DOI | 10.1108/13527600510798079 |
| OpenAlex | W2094453473 |
| Language | EN |
| Citations received | 2 |
| References cited | 15 |
Business is about building relationships and hence relationship building is becoming increasingly important for cross‐cultural management. Current research findings in this area have mainly focused on relationship marketing or on cultural dimensions of business relationships. This preliminary study attempts to break the boundary and aims to explore relationship building from a culture‐specific perspective while in corporating a social constructivist dimension. Specifically, it compares relationship building across four cultures including European, New Zealand, Chinese, Indian and South African cultures. The research method is interpretive, based on an analysis of interview results with business executives from the four target cultures
Business · Hofstede's cultural dimensions theory · Knowledge management · Political science · Public relations · Social constructivism · Social science · Sociology · Computer Science · Customer Service Quality and Loyalty · International Student and Expatriate Challenges · Organizational Strategy and Culture · Marketing
| Citations per year | 0.14 |
|---|---|
| Citation span | 2012 - 2023 (12) |
| Highly cited | No |