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Who is Teaching English in English Language Learning Applications? Investigating Native-Speakerism in the Mobile Learning Age

Bibliographic Data

ID20501804
AuthorsFen Wei Chen (0009-0005-3554-4619, University of Malaya, corresponding author)
Year2025
Volume32
Issue3
Pages260-274
Publication date2025-07-03
Peer ReviewedYes
Open AccessNo
TypeARTICLE
VenueChanging English (JOURNAL)
Journal identifiersISSN: 1358-684X • E-ISSN: 1469-3585
PublisherInforma UK Limited (PUBLISHER • GB)
DOI10.1080/1358684x.2024.2431012
OpenAlexW4405571685
LanguageEN
Citations received1
References cited29

Despite a range of positive effects of English language learning apps, it is crucial to ascertain whether the existing issues in traditional English language teaching have also been transferred to the mobile-assisted language learning. This study investigates how English learning applications in China’s Apple App Store portray their perceived idealised English teachers by using content analysis to examine their product pages and in-app features. The findings reveal a pervasive portrayal of young white female teachers with American or British accents, with minimal reference to their educational backgrounds and teaching experience. But there is also evidence of greater diversity in age and racialised identity in these applications, as well as an innovative approach to depicting English teachers by employing cartoon animals, which may disconnect the legitimacy of English teachers from a particular race, gender, and age

Art · Language acquisition · Mathematics education · Pedagogy · Sociology · EFL/ESL Teaching and Learning · Gender Studies · Psychology · Second Language Learning and Teaching · Subtitles and Audiovisual Media

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    Open Access•Michela Gronchi•Changing English•2026

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Unique citing works1
Citations per year1
Citation span2026 - 2026 (1)
Citation velocitycurrent
Highly citedNo
Citation typesNeutral: 1

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