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Social distancing in times of corona

A longitudinal study on the role of (mass media-) communication for perceived social distancing norms

Datos Bibliográficos

ID20509045
AutoresJule Scheper (0000-0001-6316-4238, University of Music, Drama and Media, autor de correspondencia), Sophie Brun (0000-0002-8243-8916, University of Music, Drama and Media), Sophie Bruns
Año2026
Volumen29
Número1
Páginas189-208
Fecha de publicación2026-01-02
Peer ReviewedSí
Open AccessSí
TipoARTICLE
RevistaInformation Communication & Society (JOURNAL)
Identificadores de la revistaISSN: 1369-118X • E-ISSN: 1468-4462
EditorialInforma UK Limited (PUBLISHER • GB)
DOI10.1080/1369118x.2025.2502050
OpenAlexW4410398314
IdiomaEN
Referencias citadas32

Although social norms are often described as ‘communication phenomena’, communicative influences on the emergence and development of perceived social norms are rarely considered in empirical research. Drawing upon a communicative perspective integrated into the theory of normative social behaviour, we propose that communication and observation of referent others, as well as mass media exposure, influence perceived social norms. In the context of the COVID-19 pandemic, we conducted a four-wave panel study to assess perceived social distancing norms in Germany. The results revealed limited communicative impacts. While mass media exposure influenced perceived social distancing norms only during specific junctures, the observation of and communication with friends and family showed no influence

Advertising · Business · Distancing · Longitudinal study · Mass media · Political science · Social distance · Social media · Sociology · Behavioral Health and Interventions · Environmental Education and Sustainability · Media Influence and Health · Medicine · Psychology · Social Psychology

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