Soap Box or Box of Soap

Consumer understanding of the news, advertising, and funding sources for user-generated content

Bibliographic Data

ID20509239
AuthorsSally J Mcmillan (0000-0001-8569-7465, University of Tennessee at Knoxville, corresponding author)
Year2010
Volume13
Issue6
Pages820-843
Publication date2010-09-01
Peer ReviewedYes
Open AccessNo
TypeARTICLE
VenueInformation Communication & Society (JOURNAL)
Journal identifiersISSN: 1369-118X • E-ISSN: 1468-4462
PublisherInforma UK Limited (PUBLISHER • GB)
DOI10.1080/13691180903362470
OpenAlexW1585580092
LanguageEN
References cited33

Mass media in the USA have hosted news content and delivered audiences to advertisers. While advertiser support for traditional news media has been dropping, activities of online ‘citizen journalists’ have been on the rise. A key question for both traditional news organizations and citizen journalists is who will pay for online news. In-depth interviews were used to gain insight into consumer understanding of changes in the relationship between news and advertising as both adapt to the online environment. Three types of news and advertising users emerged: engagers, receivers, and avoiders. The research also identified three approaches to user-generated content: broad participation, participation primarily in interpersonal exchanges, and avoidance. Implications are discussed for how these consumer perceptions and activities might shape future funding of online news

Advertising · Box office · Business · Internet privacy · Interpersonal communication · Perception · SOAP · World Wide Web · Computer Science · Digital Marketing and Social Media · Media Studies and Communication · Psychology · Social Media and Politics · Social Psychology

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