Sally J Mcmillan
Biographic Data
| ID | 3816780 |
|---|---|
| NAME | Sally J Mcmillan |
| GIVEN NAMES | Sally J |
| FAMILY NAME | Mcmillan |
| SIGNATURE | MCMILLAN S J |
| AFFILIATIONS | University of Tennessee at Knoxville |
| ORCID | 0000-0001-8569-7465 |
| VERIFIED | Yes |
| TOTAL WORKS | 15 |
| TOTAL CITATIONS | 85 |
| AUTHOR COUNT | 15 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 1987 |
| LATEST PUBLICATION YEAR | 2020 |
| H-INDEX | 4 |
Covid-19 and strategic communication with parents and guardians of college students
In the spring of 2020, the COVID-19 pandemic caused colleges and universities in the United States to transition from face-to-face to remote learning. Academic leaders need to understand how to better serve both their customers (parents) and their consumers (students) after this disruption in the academic business model. Strategic communication will be critical for rebuilding this industry sector. Taking a snapshot of communication patterns in th…
The inter-relationship of diversity principles for the enhanced participation of older people in their care
Health and aged care training should incorporate the five diversity principles to support older people to participate in their own care
Soap Box or Box of Soap
Mass media in the USA have hosted news content and delivered audiences to advertisers. While advertiser support for traditional news media has been dropping, activities of online ‘citizen journalists’ have been on the rise. A key question for both traditional news organizations and citizen journalists is who will pay for online news. In-depth interviews were used to gain insight into consumer understanding of changes in the relationship between n…
Through the Looking Glass
Two curriculum professors team taught naturalistic inquiry in an education college where research is the domain of a "service" department. Within the seminar, participants were challenged and transformed. Within the college, pillars of traditional research cracked. Conflicting streams of criticism, support, and imposition emerged, as grievances were filed and emails were requisitioned. Legalized bullying abounded. However, students continued to r…
From Have Nots to Watch Dogs
Senior citizens are often positioned as ‘have nots’ in the digital age, but internet use among older Americans ranges from 68 per cent among those just entering their senior years to 17 per cent of those age 75+. About 70 per cent of online seniors report using the internet for health information. This study uses grounded theory to explore online health communication among older Americans. Open-ended survey responses from 357 internet users age 5…
A Multifaceted Tool for a Complex Phenomenon
Analysis of interactivity in Web sites is an important extension of a long tradition of analyzing content of media messages. But both interactivity and online analysis of content and features offer unique challenges to researchers. This study develops and tests a tool for measuring interactivity in the context of health-related Web sites. The tool was flexible enough to distinguish among multiple types of interactivity and powerful enough to show…
Students' Stories
The integration of nature studies within language arts instruction offers multiple possibilities for guiding students toward close readings of literature, their changing selves, natural phenomena, and the world around them. The authors document their own rediscovery of nature study and what happened when environmental observations were incorporated into the lives of 67 seventh‐grade students as an alternative mode of literacy instruction
Coming of age with the internet
Analyzing autobiographical essays written by 72 young adult college students, this study investigates how coming of age concurrently with the internet and related technologies has influenced these young people’s lives. An understanding of how the technology is influencing the various domains of their lives provides a window on what internet use may be like for future generations. Essays revealed insights into four primary domains: self, family, r…
Survival of the Fittest Online
Longitudinal studies of Web sites can not only trace the history of specific sites but can also provide some guidelines that might help start-up Web sites improve their chances for survival in the ever-changing Web landscape. This article reports on a longitudinal study of health-related Web sites that found about 73% of those sites survived for three years. E-mail surveys gathered quantitative and qualitative insights from survivors and non-surv…
Who Pays for Content? Funding in Interactive Media
This study presents four models of funding for content in computer-mediated communication (CMC). These models emerge from analysis of 395 sites on the World Wide Web (Web). Key factors underlying the models are interactivity, ideologies related to intellectual property, and audience size. Relationships between these factors and funding of sites were tested by examining data collected through both content analysis of Web sites and surveys of indiv…
Measures of Perceived Interactivity
Interactivity is an often mentioned but seldom operationalized concept associated with the World Wide Web. Interactivity has been positioned conceptually as a process, a function, and a perception, but most operational definitions have focused on the process or function. This study develops scales to operationalize the perception-based approach to interactivity, because consumer perceptions are central to advertising research. Three overlapping c…
A four-part model of cyber-interactivity
The Microscope and the Moving Target
Analysis of nineteen studies that apply content analysis techniques to the World Wide Web found that this stable research technique can be applied to a dynamic environment. However, the rapid growth and change of Web-based content present some unique challenges. Nevertheless, researchers are now using content analysis to examine themes such as diversity, commercialization, and utilization of technology on the World Wide Web. Suggestions are offer…
Defining Interactivity
The literature on interactivity includes many assumptions and some definitions but few tools for operationalizing the concept of interactivity in computer-mediated environments. This article takes an early step in filling that gap. In-depth interviews with 10 individuals who work and teach in the field of interactive communication led to a conceptual definition of interactivity based on six dimensions: direction of communication, time flexibility…
Public Relations in Trade and Professional Associations
Defining Interactivity
The literature on interactivity includes many assumptions and some definitions but few tools for operationalizing the concept of interactivity in computer-mediated environments. This article takes an early step in filling that gap. In-depth interviews with 10 individuals who work and teach in the field of interactive communication led to a conceptual definition of interactivity based on six dimensions: direction of communication, time flexibility…
A four-part model of cyber-interactivity
Coming of age with the internet
Analyzing autobiographical essays written by 72 young adult college students, this study investigates how coming of age concurrently with the internet and related technologies has influenced these young people’s lives. An understanding of how the technology is influencing the various domains of their lives provides a window on what internet use may be like for future generations. Essays revealed insights into four primary domains: self, family, r…
Who Pays for Content? Funding in Interactive Media
This study presents four models of funding for content in computer-mediated communication (CMC). These models emerge from analysis of 395 sites on the World Wide Web (Web). Key factors underlying the models are interactivity, ideologies related to intellectual property, and audience size. Relationships between these factors and funding of sites were tested by examining data collected through both content analysis of Web sites and surveys of indiv…
Through the Looking Glass
Two curriculum professors team taught naturalistic inquiry in an education college where research is the domain of a "service" department. Within the seminar, participants were challenged and transformed. Within the college, pillars of traditional research cracked. Conflicting streams of criticism, support, and imposition emerged, as grievances were filed and emails were requisitioned. Legalized bullying abounded. However, students continued to r…
A Multifaceted Tool for a Complex Phenomenon
Analysis of interactivity in Web sites is an important extension of a long tradition of analyzing content of media messages. But both interactivity and online analysis of content and features offer unique challenges to researchers. This study develops and tests a tool for measuring interactivity in the context of health-related Web sites. The tool was flexible enough to distinguish among multiple types of interactivity and powerful enough to show…
Public Relations in Trade and Professional Associations
The Microscope and the Moving Target
Analysis of nineteen studies that apply content analysis techniques to the World Wide Web found that this stable research technique can be applied to a dynamic environment. However, the rapid growth and change of Web-based content present some unique challenges. Nevertheless, researchers are now using content analysis to examine themes such as diversity, commercialization, and utilization of technology on the World Wide Web. Suggestions are offer…
Defining Interactivity
The literature on interactivity includes many assumptions and some definitions but few tools for operationalizing the concept of interactivity in computer-mediated environments. This article takes an early step in filling that gap. In-depth interviews with 10 individuals who work and teach in the field of interactive communication led to a conceptual definition of interactivity based on six dimensions: direction of communication, time flexibility…
Measures of Perceived Interactivity
Interactivity is an often mentioned but seldom operationalized concept associated with the World Wide Web. Interactivity has been positioned conceptually as a process, a function, and a perception, but most operational definitions have focused on the process or function. This study develops scales to operationalize the perception-based approach to interactivity, because consumer perceptions are central to advertising research. Three overlapping c…
A four-part model of cyber-interactivity
Coming of age with the internet
Analyzing autobiographical essays written by 72 young adult college students, this study investigates how coming of age concurrently with the internet and related technologies has influenced these young people’s lives. An understanding of how the technology is influencing the various domains of their lives provides a window on what internet use may be like for future generations. Essays revealed insights into four primary domains: self, family, r…
Survival of the Fittest Online
Longitudinal studies of Web sites can not only trace the history of specific sites but can also provide some guidelines that might help start-up Web sites improve their chances for survival in the ever-changing Web landscape. This article reports on a longitudinal study of health-related Web sites that found about 73% of those sites survived for three years. E-mail surveys gathered quantitative and qualitative insights from survivors and non-surv…
Who Pays for Content? Funding in Interactive Media
This study presents four models of funding for content in computer-mediated communication (CMC). These models emerge from analysis of 395 sites on the World Wide Web (Web). Key factors underlying the models are interactivity, ideologies related to intellectual property, and audience size. Relationships between these factors and funding of sites were tested by examining data collected through both content analysis of Web sites and surveys of indiv…
Students' Stories
The integration of nature studies within language arts instruction offers multiple possibilities for guiding students toward close readings of literature, their changing selves, natural phenomena, and the world around them. The authors document their own rediscovery of nature study and what happened when environmental observations were incorporated into the lives of 67 seventh‐grade students as an alternative mode of literacy instruction
From Have Nots to Watch Dogs
Senior citizens are often positioned as ‘have nots’ in the digital age, but internet use among older Americans ranges from 68 per cent among those just entering their senior years to 17 per cent of those age 75+. About 70 per cent of online seniors report using the internet for health information. This study uses grounded theory to explore online health communication among older Americans. Open-ended survey responses from 357 internet users age 5…
A Multifaceted Tool for a Complex Phenomenon
Analysis of interactivity in Web sites is an important extension of a long tradition of analyzing content of media messages. But both interactivity and online analysis of content and features offer unique challenges to researchers. This study develops and tests a tool for measuring interactivity in the context of health-related Web sites. The tool was flexible enough to distinguish among multiple types of interactivity and powerful enough to show…
Soap Box or Box of Soap
Mass media in the USA have hosted news content and delivered audiences to advertisers. While advertiser support for traditional news media has been dropping, activities of online ‘citizen journalists’ have been on the rise. A key question for both traditional news organizations and citizen journalists is who will pay for online news. In-depth interviews were used to gain insight into consumer understanding of changes in the relationship between n…
Through the Looking Glass
Two curriculum professors team taught naturalistic inquiry in an education college where research is the domain of a "service" department. Within the seminar, participants were challenged and transformed. Within the college, pillars of traditional research cracked. Conflicting streams of criticism, support, and imposition emerged, as grievances were filed and emails were requisitioned. Legalized bullying abounded. However, students continued to r…
Covid-19 and strategic communication with parents and guardians of college students
In the spring of 2020, the COVID-19 pandemic caused colleges and universities in the United States to transition from face-to-face to remote learning. Academic leaders need to understand how to better serve both their customers (parents) and their consumers (students) after this disruption in the academic business model. Strategic communication will be critical for rebuilding this industry sector. Taking a snapshot of communication patterns in th…
The inter-relationship of diversity principles for the enhanced participation of older people in their care
Health and aged care training should incorporate the five diversity principles to support older people to participate in their own care
Computer Science (11 works) · World Wide Web (8 works) · Political science (7 works) · Psychology (7 works) · Sociology (7 works) · Interactivity (5 works) · Digital Marketing and Social Media (4 works) · Human–computer interaction (4 works) · Internet privacy (4 works) · Multimedia (4 works)