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Survival of the Fittest Online

A Longitudinal Study of Health-Related Web Sites

Bibliographic Data

ID12449555
AuthorsSally J Mcmillan (0000-0001-8569-7465, University of Tennessee at Knoxville, corresponding author)
Year2006
Volume6
Issue3
Pages0-0
Publication date2006-06-23
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueJournal of Computer-Mediated Communication (JOURNAL)
Journal identifiersISSN: 1083-6101 • E-ISSN: 1083-6101
PublisherWiley (PUBLISHER • GB)
DOI10.1111/j.1083-6101.2001.tb00123.x
OpenAlexW1972847373
LanguageEN
References cited25

Longitudinal studies of Web sites can not only trace the history of specific sites but can also provide some guidelines that might help start-up Web sites improve their chances for survival in the ever-changing Web landscape. This article reports on a longitudinal study of health-related Web sites that found about 73% of those sites survived for three years. E-mail surveys gathered quantitative and qualitative insights from survivors and non-survivors. Generally, organizations that invested more resources (money, people, and time) in their Web sites in 1997 were more likely to have surviving sites three years later. Technological expertise, as measured by the level of feature-richness at sites, had relatively little impact on survival. Sites created by individuals were least likely to survive while education and government sites were most likely to survive. Respondents indicated that organizational commitment to Web-based communication was an important factor in long-term survival of sites. Sites with more visitors in 1997 were more likely to survive than those with fewer visitors, but many respondents pointed out the importance of targeting rather than sheer numbers in measuring the Web site audience

Biology · Evolutionary biology · Survival analysis · Survival of the fittest · The Internet · Web site · World Wide Web · Computer Science · Health Literacy and Information Accessibility · Impact of Technology on Adolescents · Medicine · Social Media in Health Education · Internal Medicine

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Highly citedNo

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