Searching for the Holy Grail

Images of Interactive Television

Bibliographic Data

ID12656292
AuthorsJan Van Dijk (0000-0001-9739-3266, Twente University, the Netherlands, corresponding author), Loes de Vos (Utrecht University)
Year2001
Volume3
Issue4
Pages443-465
Publication date2001-12-01
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueNew Media & Society (JOURNAL)
Journal identifiersISSN: 1461-4448 • E-ISSN: 1461-7315
PublisherSAGE Publishing (PUBLISHER • US)
DOI10.1177/14614440122226173
OpenAlexW2138554965
LanguageEN
Citations received11
References cited6

This article is about the interactivity of interactive television (ITV). It is both a theoretical elaboration of the concepts of interactivity and interactive television and a presentation of a survey among 74 American, Asian and European corporate experts of ITV. First, operational definitions of the concepts of interactivity and interactive television are presented as scholarly images of ITV. Then the main results of a questionnaire investigating corporate expert images of ITV are presented. These images are assessed by the investigators to be rather weak and imprecise. Still, the experts concerned are desperately seeking a suitable and concrete business model of ITV, as a kind of Holy Grail. Experts from the world of television production and internet production appear to have different images of interactivity, applications of ITV and the future of television. Finally, the authors present the main components of business models of ITV and the future prospects of this medium

Holy Grail · Interactive television · Interactivity · Multimedia · Presentation (obstetrics · The Internet · World Wide Web · Computer Science · Digital Games and Media · Media and Digital Communication · Multimedia Communication and Technology

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