Why read online news? the structural relationships among motivations, behaviors, and consumption in South Korea

Bibliographic Data

ID20510063
AuthorsKyung Han You (The Pennsyvania State University, College of Communications, 115 Carnegie Building, University Park, PA, 16802, USA), Seoyeon Allison Lee (The Pennsylvania State University, College of Communications, 115 Carnegie Building, University Park, PA, 16802, USA), Jeong Kyu Lee (0000-0001-9797-9945, ClearWay Minnesota, Two Appletree Square, Suite 400, 8011 34th Avenue South, Minneapolis, MN, 55425, USA), Hyunjin Kang (0000-0002-8076-7126, The Pennsylvania State University, College of Communications, 115 Carnegie Building, University Park, PA, 16802, USA)
Year2013
Volume16
Issue10
Pages1574-1595
Publication date2013-12-01
Peer ReviewedYes
Open AccessNo
TypeARTICLE
VenueInformation Communication & Society (JOURNAL)
Journal identifiersISSN: 1369-118X • E-ISSN: 1468-4462
PublisherInforma UK Limited (PUBLISHER • GB)
DOI10.1080/1369118x.2012.724435
OpenAlexW2024861117
LanguageEN
Citations received7
References cited39

Using cross-sectional data (N = 811) implemented by the Korea Information Society Development Institute, this study investigated the effects of online users’ motivations (information-seeking, entertainment, and social utility) for reading online news on their online news usage and consumption in South Korea. Consistent with our predictions, the motivations were associated with in-depth reading. Our findings also indicated that in-depth reading mediated the association between the motivations for using and the actual use of online news, whereas interactions and source-checking did not mediate the relationship. The implications of the study and recommendations for future research directions are also discussed

Advertising · Business · Social science · Sociology · Digital Marketing and Social Media · Impact of Technology on Adolescents · Media Studies and Communication · Psychology

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