Profiling User Responses to Commercial Websites
Bibliographic Data
| ID | 19611792 |
|---|---|
| Authors | John Eighmey (corresponding author) |
| Year | 1997 |
| Volume | 37 |
| Issue | 3 |
| Pages | 59-66 |
| Publication date | 1997-05-01 |
| Peer Reviewed | Yes |
| Open Access | No |
| Type | ARTICLE |
| Venue | Journal of Advertising Research (JOURNAL) |
| Journal identifiers | ISSN: 0021-8499 • E-ISSN: 1740-1909 |
| Publisher | Advertising Research Foundation (PUBLISHER) |
| DOI | 10.1080/00218499.1997.12466673 |
| OpenAlex | W6711707 |
| Language | EN |
| Citations received | 35 |
| References cited | 4 |
This article describes a method of examining user perceptions of commercial web sites on the World Wide Web. It explains the rationale and approach of the method and presents results from a pilot study and a field application. The results of both studies show how user perceptions are revealing of the strengths and weaknesses of commercial web sites as a means of providing consumers with information about companies and their products
Advertising · Business · Data science · Profiling (computer programming) · Computer Science · Digital Marketing and Social Media · Team Dynamics and Performance · Technology Adoption and User Behaviour
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| Unique citing works | 35 |
|---|---|
| Citations per year | 1,35 |
| Citation span | 2000 - 2025 (26) |
| Citation velocity | recent |
| Highly cited | No |
| Citation types | Neutral: 17 |