A Theoretical View of Advertising Communication
Bibliographic Data
| ID | 20298389 |
|---|---|
| Authors | Joseph T Plummer (corresponding author) |
| Year | 1971 |
| Volume | 21 |
| Issue | 4 |
| Pages | 315-325 |
| Publication date | 1971-12-01 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Journal of Communication (JOURNAL) |
| Journal identifiers | ISSN: 0021-9916 • E-ISSN: 1460-2466 |
| Publisher | Oxford University Press (OUP) (PUBLISHER) |
| DOI | 10.1111/j.1460-2466.1971.tb02931.x |
| OpenAlex | W2042611616 |
| Language | EN |
| Citations received | 6 |
| References cited | 2 |
Journal Article A Theoretical View of Advertising Communication Get access Joseph T. Plummer Joseph T. Plummer 1Joseph T. Plummer (Ph.D. Ohio State University, 1967) is Manager of Copy and Creative Research at the Leo Burnett Company, Inc., in Chicago Search for other works by this author on: Oxford Academic Google Scholar Journal of Communication, Volume 21, Issue 4, December 1971, Pages 315–325, https://doi.org/10.1111/j.1460-2466.1971.tb02931.x Published: 07 February 2006
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| Unique citing works | 6 |
|---|---|
| Citations per year | 0,11 |
| Citation span | 1973 - 2025 (53) |
| Citation velocity | recent |
| Highly cited | No |
| Citation types | Neutral: 5 |