A New Framework for Evaluating Social Transparency Factors and Personal Brands in Social Networks
Bibliographic Data
| ID | 2064556 |
|---|---|
| Authors | Ying Chieh Liu, Ying-Chieh Liu (0000-0002-4319-8227, National Chin-Yi University of Technology, corresponding author) |
| Year | 2024 |
| Volume | 171 |
| Issue | 2 |
| Pages | 701-728 |
| Publication date | 2024-01-01 |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Social Indicators Research (JOURNAL) |
| Journal identifiers | ISSN: 0303-8300 • E-ISSN: 1573-0921 |
| Publisher | Springer Science and Business Media LLC (PUBLISHER) |
| DOI | 10.1007/s11205-023-03289-1 |
| OpenAlex | W4390445815 |
| Language | EN |
| Citations received | 1 |
| References cited | 59 |
Advertising · Business · Empirical research · Political science · Public relations · Social media · Transparency (behavior · Consumer Behavior in Brand Consumption and Identification · Digital Marketing and Social Media · Technology Adoption and User Behaviour · Marketing
Personal Branding on Twitter
Dimensions of Brand Personality
Brand Communication in Social Media
Social Media, Knowledge Sharing, and Innovation
On the evaluation of structural equation models
Thanks coefficient alpha, we’ll take it from here.
Social Exchange Theory
Ethics of Authenticity
The ethics of virtuality
Extending the personal branding affordances typology to parasocial interaction with public figures on social media
Determinants of the Perceived Credibility of Rebuttals Concerning Health Misinformation
Ladders, samurai, and blue collars
You are your brand
Logics in social media news making
Constructing the Platform-Specific Self-Brand
Birds of a Feather
We Are What We Post? Self-Presentation in Personal Web Space
| Citations per year | 1 |
|---|---|
| Citation span | 2025 - 2025 (1) |
| Highly cited | No |