The William J. Clinton Presidential Library and Museum, Little Rock, Ark., http

Permanent exhibition, opened Nov. 2004. 20,000 sq. ft. Ralph Applebaum Associates, design. After defeating George H. W. Bush in 1992, Bill Clinton did not dismantle his campaign apparatus. He simply moved it into the White House, creating what commentators called the “permanent campaign.” Relying on pollsters, political consultants, and public relations experts, the Clinton White House carefully crafted its message to sell policy positions to voters and members of Congress, responded forcefully to attacks on its credibility and programs, and generally burnished the image of the president and his family. For critics, the permanent campaign was further evidence of Clinton's lack of moral compass, his slipperiness, and his self-serving ways. For supporters, it was just smart politics. The William J. Clinton Presidential Library and Museum in Little Rock, Arkansas, can best be understood as the latest phase of that permanent campaign. Designed to push specific policies, answer critics, and enhance

Art history · Credibility · Exhibition · George (robot) · Media studies · Political science · Politics · Presidential system · Sociology · White (mutation) · Digital and Traditional Archives Management · History · Law · Library Science and Administration