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Effects of religious orientation on Covid-19 preventive behavioural intention in Korean protestants

The moderating role of media exposure

Bibliographic Data

ID21148701
AuthorsWoohyun Yoo (0000-0002-1434-8097, Incheon National University, corresponding author)
Year2025
Volume27
Issue1-2
Pages27-47
Publication date2025-02-17
Peer ReviewedYes
Open AccessNo
TypeARTICLE
VenueHealth Risk & Society (JOURNAL)
Journal identifiersISSN: 1369-8575 • E-ISSN: 1469-8331
PublisherInforma UK Limited (PUBLISHER • GB)
DOI10.1080/13698575.2024.2434831
OpenAlexW4404833230
LanguageEN
References cited62

This study examined the effect of religious orientation among Korean Protestants on their willingness to comply with preventive measures against the coronavirus disease (COVID-19). Additionally, this study investigated how media exposure moderates the association between religious orientation and preventive behavioural intention. Data were collected through an online survey completed by 469 Protestants in South Korea between July 17 and 23, 2020. Protestants with higher levels of intrinsic religious or extrinsic-personal religious orientations were more likely to practice preventive behaviours against COVID-19, possibly because of their heighted subjective perception of COVID-19 risk. In contrast, those with higher levels of extrinsic-social religious orientations were less likely to do so, due to their lower perception of subjective risk. These findings highlight that subjective risk perception plays a critical role in shaping preventive behaviours in a public health emergency. Furthermore, media exposure on COVID-19 information moderated the links between extrinsic-social religious orientation and preventive behavioural intention. Specifically, individuals who reported high media exposure to COVID-19 information showed a weaker negative correlation between extrinsic-social religious orientation and preventive behavioural intention compared to those who reported low media exposure

2019-20 coronavirus outbreak · Disease · Environmental health · Risk communication · COVID-19 and Mental Health · Death Anxiety and Social Exclusion · Medicine · Psychology · Religion, Spirituality, and Psychology · Social Psychology · Virology

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