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On (Not) Watching Outlander in the United Kingdom

Bibliographic Data

ID21158724
AuthorsZoë Shacklock (0000-0003-2004-0168, corresponding author)
Year2016
Volume17
Issue3
Pages311-328
Publication date2016-09-01
Open AccessNo
TypeARTICLE
VenueVisual Culture in Britain (JOURNAL)
Journal identifiersISSN: 1471-4787 • E-ISSN: 1941-8361
PublisherInforma UK Limited (PUBLISHER • GB)
DOI10.1080/14714787.2016.1247654
OpenAlexW2552760829
LanguageEN
Citations received1
References cited18

The cultural proximity thesis states that in a world of transnational media flow, audiences continue to prefer content situated within their local frames of reference. Yet the means through which such content is distributed and accessed can also be sites for cultural proximity. This paper explores how television distribution practices can create transnational meanings through a discussion of the contemporary television series Outlander’s controversial distribution in the United Kingdom. Released in the US at the height of the 2014 Scottish independence referendum, the Jacobite sympathies of Outlander’s narrative were widely believed to have restricted the UK release of the series. Outlander failed to secure a distribution deal with a UK broadcaster, and was eventually released in the UK on Amazon Prime six months after its US debut. British audiences struggled to reconcile the programme’s foreign distribution with its local relevance, objecting to having to go beyond the recognized spaces of national broadcasting (for distribution and consumption) to access a culturally proximate programme (in terms of content). Watching Outlander in the UK consequently became a transnational experience: one that involved moving beyond the sanctioned boundaries of national broadcasting, and re-contesting the borderlines within the United Kingdom itself

Art · Kingdom · Media studies · Narrative · Political science · Politics · Referendum · Situated · Social science · Sociology · Television series · Asian Culture and Media Studies · Cinema and Media Studies · Law · Media Studies and Communication

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Citations per year0.5
Citation span2024 - 2024 (1)
Highly citedNo

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