Pragmatics of humour in memes in Spanish

Bibliographic Data

ID21179754
AuthorsFrancisco Yus (0000-0001-5276-3251, University of Alicante, corresponding author)
Year2021
Volume18
Issue1
Pages113-135
Publication date2021-05-03
Open AccessYes
TypeARTICLE
VenueSpanish in Context (JOURNAL)
Journal identifiersISSN: 1571-0718 • E-ISSN: 1571-0726
PublisherJohn Benjamins Publishing Company (PUBLISHER • NL)
DOI10.1075/sic.00070.yus
OpenAlexW3129136771
LanguageEN
Citations received8
References cited26

In this paper the discourse of a specific type of meme in Spanish, the image macro, is analysed, together with several ways in which memes generate humorous effects. Two main areas are addressed: (a) how humour arises from the processing of the text in the meme (decoding of the text plus further inferential enrichment); and (b) how humour relies on specific combinations of the text and the image in the meme. The pragmatic framework used in the analysis will be relevance theory ( Sperber and Wilson 1995 ), which in previous research (especially Yus 2016 ) has proven to be a valid foundation for the analysis of humour

Cognition · Linguistics · Political science · Pragmatics · Relevance theory · Sociology · Text linguistics · Computer Science · Humor Studies and Applications · Language, Metaphor, and Cognition · Linguistics and Discourse Analysis · Philosophy · Psychology

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Open DOIOpen Access