Construction and negotiation of voter-friendly identities in electoral debates

Bibliographic Data

ID21180950
AuthorsMercedes Díez-Prados, Mercedes Díez Prados (0000-0002-4228-3673, Universidad de Alcalá), Ana Belén Cabrejas Peñuelas (0000-0002-3793-9818, Universitat de València), Ana Belén Cabrejas-Peñuelas
Year2020
Volume82
Pages93-106
Publication date2020-04-22
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueCírculo de lingüística aplicada a la comunicación (JOURNAL)
Journal identifiersISSN: 1576-4737 • E-ISSN: 1576-4737
PublisherUniversidad Complutense de Madrid (UCM) (PUBLISHER)
DOI10.5209/clac.68967
OpenAlexW3046961865
LanguageEN
Citations received2
References cited25

In this article we examine the identity construction of two politicians in the 2011 Spanish pre-electoral debate, following four of Bucholtz & Hall’s (2005) linguistic means: evaluation, implicatures, interactional negotiation, and complementary identity relations. For the analysis, Martin & White’s (2005) evaluation model and Corpus Linguistics are adopted. The Socialist candidate’s positive identity positions him as a defendant of laymen’s interests (i.e. Nurturant Parent identity), while he contributes to Rajoy’s emergent identity as a dishonest politician. However, the Conservative politician plays down the other candidate’s identity inferences, casts his identity as a Nurturant Parent to attract the audience’s sympathy and embodies an identity of change. This positive identity contributed to his ethos in the debate and resulted in an overwhelming win

Aesthetics · Epistemology · Ethos · Identity negotiation · Negotiation · Political science · Social science · Sociology · Sympathy · Cultural and political discourse analysis · Discourse Analysis in Language Studies · Language, Discourse, Communication Strategies · Law · Philosophy · Psychology · Social Psychology

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