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An Uncritiqued Frontier of Social Media

The Social Media Subscription Model

Bibliographic Data

ID21187776
AuthorsPaul Geyer (0009-0007-7223-7997, University of Leeds, corresponding author)
Year2024
Volume22
Issue1
Pages44-59
Publication date2024-02-13
Open AccessYes
TypeARTICLE
VenuetripleC Communication Capitalism & Critique Open Access Journal for a Global Sustainable Information Society (JOURNAL)
Journal identifiersISSN: 1726-670X • E-ISSN: 1726-670X
PublisherInformation Society Research (PUBLISHER)
DOI10.31269/triplec.v22i1.1480
OpenAlexW4391771984
LanguageEN
Citations received1
References cited8

Even after Elon Musk announced Twitter Blue, subscription services such as Snapchat+, YouTube Premium and Meta Verified, remain an uncritiqued aspect of social media. Within this article, subscription services on social media take centre stage. This article focuses on three key points: First, subscription services have remained uncritiqued because of the blind spot created by the emphasis on data collection. Second, the Social Media Subscription Model (SMSM) now asserts social media as part of a mixed model (Fuchs 2020, 134) instead of only being considered as an advertising model. Third, applying the classical Marxian twist of capitalism as self-negating, the SMSM is also a structural response to a contradiction of "peak data", meaning how does social media sustain itself if commodifies all data? Stressing the necessity of viewing the SMSM and social media as part of a Mixed Model

Frontier · Political science · Social media · World Wide Web · Computer Science · FinTech, Crowdfunding, Digital Finance · Privacy, Security, and Data Protection

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Citations per year0.5
Citation span2024 - 2024 (1)
Highly citedNo

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Open DOIOpen Access
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