From selling out to savvy strategy

How The O.C. helped change the stigma around licensing indie music

Bibliographic Data

ID21191952
AuthorsElissa H Nelson (0000-0002-5609-7214, Bronx Community College, corresponding author)
Year2018
Volume11
Issue1
Pages54-69
Publication date2018-01-02
Peer ReviewedYes
Open AccessNo
TypeARTICLE
VenueCreative Industries Journal (JOURNAL)
Journal identifiersISSN: 1751-0694 • E-ISSN: 1751-0708
PublisherInforma UK Limited (PUBLISHER • GB)
DOI10.1080/17510694.2017.1419051
OpenAlexW2793150488
LanguageEN
Citations received2
References cited17

‘From Selling Out to Savvy Strategy’ focuses on the way independent music became more popular as a result of a number of industrial and cultural factors upon which The O.C. was able to capitalize, examines the discourse around the licensing of music at the time of its production, and illustrates how the show encapsulates an evolutionary moment in the history of indie music on television. Focusing on The O.C. is important for addressing how the changing cultural position of music genres and the economic realities of converging media are intricately interwoven

Advertising · Art · Business · Indie film · Media studies · Music education · Music industry · Popular music · Sociology · Visual arts · Cinema and Media Studies · Music History and Culture · Theater, Performance, and Music History

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