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“Climate Change” or “Global Warming”? The (Un)Politicization of Climate in Chinese Social Media Platform

Bibliographic Data

ID21192592
AuthorsYuhan Li (0009-0006-2037-751X, University of Michigan), Beichen Yu (0000-0002-3609-143X, Tsinghua University), Jia Dai (0000-0001-7676-6799, Tsinghua University, corresponding author)
Year2024
Volume18
Issue7
Pages927-944
Publication date2024-10-02
Peer ReviewedYes
Open AccessNo
TypeARTICLE
VenueEnvironmental Communication (JOURNAL)
Journal identifiersISSN: 1752-4032 • E-ISSN: 1752-4040
PublisherInforma UK Limited (PUBLISHER • GB)
DOI10.1080/17524032.2024.2327069
OpenAlexW4392817141
LanguageEN
Citations received4
References cited44

Though previous research shows the terminology and framing way that political elites choose can influence public climate attitudes, the association between term preferences and politicization of climate change is understudied. This study focuses on how different social groups in China use terminologies and frames and how the wording and framing choices affect public climate opinions. Using manual and computer-assisted content analysis of the highest viewed videos and users’ comments on Bilibili, we found government accounts tended to use climate change (CC) and associated climate problems with politics, while individuals were likely to use global warming (GW) and understood climate mainly from its potential impacts. Post-video comments under the CC-titled videos were about climate politics, while comments under the GW-titled videos focused on humanity and earth. Meanwhile, users’ comments to specific video frames had certain emotional patterns. We characterized the differences of CC- and GW-titled videos and comments as politicization and unpoliticization respectively. Our findings suggest that the preferences of terminologies and associated frames among different social groups can affect public opinions and facilitate (un)politicization of climate change in China. This study sheds light on how communication strategies could significantly spin public understanding of important public issues

Climate change · Climatology · Global warming · Political science · Social media · Climate Change Communication and Perception · Environmental Science · Media Studies and Communication · Sustainability and Climate Change Governance · Geology · Oceanography

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Unique citing works4
Citations per year4
Citation span2025 - 2026 (2)
Citation velocitycurrent
Highly citedNo
Citation typesNeutral: 3

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