Communicating in the Public Sphere
Attitudes Toward Different Public Instructional Communication Methods
Bibliographic Data
| ID | 21192807 |
|---|---|
| Authors | Olekae T Thakadu (0000-0003-3903-4198, Schlumberger (Ireland), corresponding author), Tracy Irani (0000-0003-1803-4359), Tracy A Irani, Ricky Telg (0000-0002-8729-1634) |
| Year | 2011 |
| Volume | 5 |
| Issue | 1 |
| Pages | 83-103 |
| Publication date | 2011-03-01 |
| Open Access | No |
| Type | ARTICLE |
| Venue | Environmental Communication (JOURNAL) |
| Journal identifiers | ISSN: 1752-4032 • E-ISSN: 1752-4040 |
| Publisher | Informa UK Limited (PUBLISHER • GB) |
| DOI | 10.1080/17524032.2010.537669 |
| OpenAlex | W1978859536 |
| Language | EN |
| Citations received | 1 |
| References cited | 39 |
An effective response to global environmental challenges requires analysis of communication patterns, processes and approaches. In addition, improving communication through emerging information and communication technologies (ICT) also must be explored. Understanding recipients’ perception of the innovations used in information diffusion is also necessary. This study, using a sample of 120 subjects, examined attitudes of leaders of community-based natural resources organizations toward two approaches used in public instructional communication in the Okavango Delta, Botswana. The quasi-experimental study also explored the effect of demographic variables on subjects’ attitudes. The results demonstrated more favorable attitudes toward the visualized method than the traditional verbal method, suggesting subjects’ preference and acceptance for the visualized public instructional communication approaches. Results also indicated a differential effect of age on attitude toward methods of communication. The results of the study highlight the importance for practitioners to use integrated communication approaches in the public sphere. Suggestions for future research are offered
Communication studies · Environmental communication · Information and Communications Technology · Knowledge management · Perception · Political science · Preference · Public relations · Public sphere · Social science · Sociology · Applied Psychology · Computer Science · Environmental Education and Sustainability · Innovative Approaches in Technology and Social Development · Psychology · Social Media and Politics · Social Psychology
Applied Multivariate Statistics for the Social Sciences
Starting at the Beginning
The role of pictures in improving health communication
Constructing validity
Nature and Operation of Attitudes
The literature of environmental communication
Public Participation as Participatory Communication in Environmental Policy Decision-Making
Handbook of Public Communication of Science and Technology
Talking about pictures
Attitudes and the Attitude-Behavior Relation
Attitude-behavior relations
Visual literacy in the public space
Different Visions, Different Visuals
Age Differences in Attitudes Toward Computers
Introducing Instructional Technology to International Relations
The Survey Research Handbook
The AB Scales
Attitudinal and normative variables as predictors of specific behavior
Communicating Forest Management Science and Practices through Visualized and Animated Media Approaches to Community Presentations
Accelerating the Diffusion of Innovations Using Opinion Leaders
Integrating Models of Diffusion of Innovations
| Citations per year | 0.08 |
|---|---|
| Citation span | 2013 - 2013 (1) |
| Highly cited | No |