Exposure to Motivational Messages Promotes Meritocratic Beliefs and an Individualistic Perception of Social Change
Bibliographic Data
| ID | 21209554 |
|---|---|
| Authors | A Vázquez (0000-0002-6040-9102, Universidad Nacional de Educación a Distancia, corresponding author), Carlos Reyes-Valenzuela (0000-0001-8911-700X, Universidad Andina Simón Bolívar), Carlos Reyes Valenzuela (Universidad Andina Simón Bolívar, Quito, Ecuador), Loreto Villagrán (0000-0002-6700-0369, University of Concepción), David Lois (0000-0003-2858-6464, Universidad Nacional de Educación a Distancia) |
| Year | 2025 |
| Volume | 16 |
| Issue | 3 |
| Pages | 239-251 |
| Publication date | 2025-04-01 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Social Psychological and Personality Science (JOURNAL) |
| Journal identifiers | ISSN: 1948-5506 • E-ISSN: 1948-5514 |
| Publisher | SAGE Publications (PUBLISHER • US) |
| DOI | 10.1177/19485506231214339 |
| OpenAlex | W4389147835 |
| Language | EN |
| Citations received | 5 |
| References cited | 40 |
Some critics claim that the self-help industry legitimizes inequality by enhancing individualism and meritocratic beliefs. The present research aims to provide experimental support to these assumptions by exploring the effect of motivational messages on meritocratic beliefs and the perceived effectiveness of individual and collective action to promote social change toward equality and on collective action intentions. Across three experiments, 663 participants were exposed to motivational messages either by copying short quotes or watching a short video containing those same quotes. As compared with a control condition, exposure to motivational messages strengthened meritocratic beliefs and, in turn, increased the perceived effectiveness of individual action in promoting social change and undermined the perceived effectiveness of collective action and subsequently collective action intentions. These findings fuel the debate on the individualistic bias and meritocratic orientation of the self-help industry and highlight the need to analyze its impact on social and economic justice
Collective action · Economics · Egalitarianism · Individualism · Meritocracy · Perception · Political science · Politics · Social perception · Gender, Feminism, and Media · Nonprofit Sector and Volunteering · Psychology · Social and Cultural Dynamics · Social Psychology
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| Unique citing works | 5 |
|---|---|
| Citations per year | 1,67 |
| Citation span | 2023 - 2026 (4) |
| Citation velocity | current |
| Highly cited | No |
| Citation types | Neutral: 3 |