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Gastronomy's Influence on Choosing Cultural Tourism Destinations

A Study of Granada, Spain

Bibliographic Data

ID21216366
AuthorsFranklin Córdova-Buiza (0000-0002-7623-7472), Lucía García-García (0000-0003-0425-9821), Lucía Castaño-Prieto (0000-0002-6440-2506), José Valverde-Roda (0000-0002-2194-716X)
Year2024
Volume55
Issue3
Pages1124-1133
Publication date2024-06-30
Open AccessYes
TypeARTICLE
VenueGeoJournal of Tourism and Geosites (JOURNAL)
Journal identifiersISSN: 2065-0817 • E-ISSN: 2065-1198
PublisherAsociatia de Geografie, Turism si Sport (PUBLISHER)
DOI10.30892/gtg.55313-1285
OpenAlexW4401466758
LanguageEN
Citations received2

The growing importance of gastronomy in travel decisions has made it a key factor in selecting cultural tourism destinations. This research analyzes tourists' interest in Granada's cuisine, a city with two UNESCO World Heritage Sites. Fieldwork involved 1,612 validated surveys from tourists in various local gastronomy establishments. Analysis revealed three tourist segments based on their interest in gastronomy: survivors, enjoyers, and experiencers. Survivors view gastronomy as a minor part of their experience, enjoyers appreciate it as part of their cultural immersion, and experiencers seek unique culinary adventures. Key findings indicate that different tourist types have distinct characteristics and perceptions of local cuisine as a cultural identity symbol. Understanding these segments helps in tailoring tourism offerings to meet diverse preferences. This research underscores the significance of innovative culinary offerings and improved facilities to enhance tourism competitiveness. Consequently, it is crucial to develop strategies that promote gastronomic innovation and improve service quality in order to attract and satisfy a broader range of tourists

Advertising · Archaeology · Business · Cultural tourism · Destinations · Economic geography · Gastronomy · Geography · Regional science · Tourism · Tourism geography · Tourist destinations · Culinary Culture and Tourism · Diverse Aspects of Tourism Research · Wine Industry and Tourism · Marketing

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Citations per year2
Citation span2025 - 2025 (1)
Highly citedNo

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Open DOIOpen Access
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