Nuanced Gender Perceptions
Tourism Business Capabilities in Kwazulu-Natal, South Africa
Bibliographic Data
| ID | 21216385 |
|---|---|
| Authors | Nompumelelo NZAMA (0000-0002-5861-4705, University of Zululand), Ikechukwu Ezeuduji (0000-0001-6437-427X, University of Zululand), Ikechukwu O Ezeuduji |
| Year | 2021 |
| Volume | 35 |
| Issue | 2 |
| Pages | 372-380 |
| Publication date | 2021-06-30 |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | GeoJournal of Tourism and Geosites (JOURNAL) |
| Journal identifiers | ISSN: 2065-0817 • E-ISSN: 2065-1198 |
| Publisher | Asociatia de Geografie, Turism si Sport (PUBLISHER) |
| DOI | 10.30892/gtg.35215-661 |
| OpenAlex | W3161673819 |
| Language | EN |
| References cited | 9 |
We explored nuanced gender perceptions regarding the influences that business capabilities may have on tourism-related business operations in Durban, KwaZulu-Natal. We used structured questionnaire to collect data from 150 tourism-related entrepreneurs and managers. This study made no conclusive finding that gender does play a role with regard to differentiating business success or performance, as reported in some literature. However, marketing capability is the main factor that influence business performance
Business · Geography · Perception · Tourism · Business Strategies and Management Research · Entrepreneurship Studies and Influences · Gender Diversity and Inequality · Psychology · Marketing
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| Highly cited | No |
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