The Effect of Attitudes Toward Green Behaviors on Green Image, Green Customer Satisfaction and Green Customer Loyalty
Bibliographic Data
| ID | 21216643 |
|---|---|
| Authors | Sinan ÇAVUŞOĞLU (0000-0001-9365-8677, Bingöl University), Bülent DEMIRAG (0000-0002-8718-1822, Bingöl University), Eddy JUSUF (0000-0001-9989-9930, Bingöl University), Ardi Gunardi (0000-0002-0372-7067, Bingöl University) |
| Year | 2020 |
| Volume | 33 |
| Issue | 4 |
| Pages | 1513-1519 |
| Publication date | 2020-12-31 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | GeoJournal of Tourism and Geosites (JOURNAL) |
| Journal identifiers | ISSN: 2065-0817 • E-ISSN: 2065-1198 |
| Publisher | Asociatia de Geografie, Turism si Sport (PUBLISHER) |
| DOI | 10.30892/gtg.334spl10-601 |
| OpenAlex | W3114782562 |
| Language | EN |
| Citations received | 3 |
| References cited | 26 |
The research was carried out to determine the effect of attitude towards green behavior on green image, green customer satisfaction and green customer loyalty. The universe of the study consists of customers who have visited green hotels in Turkey. In order to test the hypotheses, Smart PLS 3 (Partial Least Squares) statistics program was used in the research. Bootstrapping technique was used to test the hypotheses that were aimed to be measured in the research. According to the results of the analysis, the attitude towards green behavior is on the green image; the green image has also been found to have a positive effect on green customer satisfaction and green customer loyalty. In addition, as a result of the analysis, it was determined that green customer satisfaction positively affected green customer loyalty
Advertising · Business · Customer satisfaction · Econometrics · Loyalty · Loyalty business model · Service quality · Consumer Behavior in Brand Consumption and Identification · Customer Service Quality and Loyalty · Environmental Sustainability in Business · Mathematics · Psychology · Marketing
Tourists and Local Community of the Case Study Aqaba Special Economic Zone Authority (Aseza)
Merging the theory of planned behaviour and value-belief-norm theory to predict green hotel visit intention among Chinese university students
The Effect of Social and Personal Norm on Intention to Patronize Green Hotels
Evolving sustainably
The Chain of Effects from Brand Trust and Brand Affect to Brand Performance
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Green purchasing behaviour
Targeting consumers who are willing to pay more for environmentally friendly products
The Driver of Green Innovation and Green Image – Green Core Competence
Structural Equation Models with Unobservable Variables and Measurement Error
The Drivers of Green Brand Equity
The Influence of Green Innovation Performance on Corporate Advantage in Taiwan
Empirical investigation of the roles of attitudes toward green behaviors, overall image, gender, and age in hotel customers’ eco-friendly decision-making process
An investigation of green hotel customers’ decision formation
Values and ascribed responsibility to predict consumers' attitude and concern towards green hotel visit intention
A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions
Switching barriers and repurchase intentions in services
An assessment of the use of partial least squares structural equation modeling in marketing research
Cutoff criteria for fit indexes in covariance structure analysis
From Intentions to Actions
An Index of Factorial Simplicity
When to use and how to report the results of PLS-SEM
Moderating Effects of Tourists’ Novelty-Seeking Tendencies on Destination Image, Visitor Satisfaction, and Short- and Long-Term Revisit Intentions
Understanding the Relationships between Tourists’ Emotional Experiences, Perceived Overall Image, Satisfaction, and Intention to Recommend
An examination of the effects of motivation and satisfaction on destination loyalty
On problem perception, dissatisfaction and brand loyalty
The usefulness of selected variables for predicting activity loyalty
An Investigation of the Relationships between Beliefs about an Object and the Attitude toward that Object
A structural equation test of the value-attitude-behavior hierarchy
| Unique citing works | 3 |
|---|---|
| Citations per year | 0.6 |
| Citation span | 2021 - 2024 (4) |
| Citation velocity | recent |
| Highly cited | No |
| Citation types | Neutral: 2 |