How Green Performance Stimulates Tourist Loyalty? Examining the Role of Relationship Quality in Vietnam
Bibliographic Data
| ID | 21216934 |
|---|---|
| Authors | Anh Tuan Pham (0000-0002-5961-1725, National Economics University), The Kien Nguyen (0000-0002-9404-5239, National Economics University), Van Anh Vu (0000-0002-9735-7393, National Economics University), Canh Huy PHAM (National Economics University), Trung Thanh Le (0000-0001-7325-0113, National Economics University), Thi Van Anh LE (0000-0002-7413-2802, National Economics University), Thi Hong Nhung NGUYEN (0000-0003-0513-0536, National Economics University), Khac Lich HOANG |
| Year | 2021 |
| Volume | 34 |
| Issue | 1 |
| Pages | 202-208 |
| Publication date | 2021-03-31 |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | GeoJournal of Tourism and Geosites (JOURNAL) |
| Journal identifiers | ISSN: 2065-0817 • E-ISSN: 2065-1198 |
| Publisher | Asociatia de Geografie, Turism si Sport (PUBLISHER) |
| DOI | 10.30892/gtg.34127-638 |
| OpenAlex | W3135068387 |
| Language | EN |
| Citations received | 2 |
| References cited | 14 |
The main purpose of this research is to propose and test a conceptual model that clarifies the relationship between green performance of hotels and customer loyalty with the mediating role of relationship quality. The data collected from 200 homestay tourists in Moc Chau national tourism area, Son La province, Vietnam through questionnaire survey was tested by applying partial least squares wit h SmartPLS software. Analytical results showed that the higher tourists perceive the homestay green performance, the tighter the relationship quality they have towards the homestays, which in turns stimulates their loyalty behavior. The evidence also indicated that relationship quality contributes as the partial mediator in the relationship between green practice and tourist loyalty. The theoretical and managerial contribution, as well as the limitation and future research direction were also discussed in the paper
Business · Conceptual framework · Conceptual model · Geography · Loyalty · Partial least squares regression · Social science · Sociology · Structural equation modeling · Tourism · Computer Science · Customer Service Quality and Loyalty · Digital Marketing and Social Media · Environmental Sustainability in Business · Psychology · Marketing
Predicting green hotel behavioral intentions using a theory of environmental commitment and sacrifice for the environment
The Role of Customer Engagement in Building Consumer Loyalty to Tourism Brands
Are lodging customers ready to go green? An examination of attitudes, demographics, and eco-friendly intentions
Modelling the relationship between hotel perceived value, customer satisfaction, and customer loyalty
How Corporate Social Responsibility Influences Organizational Commitment
Consumers’ willingness to pay for green initiatives of the hotel industry
CSR and customer loyalty
The Impact of Corporate Social Responsibility on Organizational Commitment
On the evaluation of structural equation models
The Commitment-Trust Theory of Relationship Marketing
Evaluating Structural Equation Models with Unobservable Variables and Measurement Error
A Moderating Role of Green Practices on the Relationship between Service Quality and Customer Satisfaction
Beyond Baron and Kenny
Examining the structural relationships of destination image, tourist satisfaction and destination loyalty
| Citations per year | 0.67 |
|---|---|
| Citation span | 2023 - 2024 (2) |
| Highly cited | No |