Keep the Fire Burning
Exploring the Hierarchies of Music Fandom and the Motivations of Superfans
Bibliographic Data
| ID | 21225035 |
|---|---|
| Authors | Jessica Edlom (0000-0002-1439-2784, Karlstad University), Jenny Karlsson (0000-0003-0333-8341, Karlstad University) |
| Year | 2021 |
| Volume | 9 |
| Issue | 3 |
| Pages | 123-132 |
| Publication date | 2021-08-05 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Media and Communication (JOURNAL) |
| Journal identifiers | ISSN: 2183-2439 • E-ISSN: 2183-2439 |
| Publisher | Cogitatio (PUBLISHER • PT) |
| DOI | 10.17645/mac.v9i3.4013 |
| OpenAlex | W3192370862 |
| Language | EN |
| Citations received | 9 |
| References cited | 37 |
The Internet has changed how music fans come together and how the music industry connects to and communicates with fans. To understand the incentives for becoming a fan and why fans take part in an artist brand, this article considers the diversity in a particular fan community, including its hierarchy and roles. Fans have different levels of engagement, knowledge, and status, both inside and outside a fan community. To extend the existing research on fan hierarchies into the digital promotional culture, this study focuses on the case of the Swedish music artist Robyn and her Facebook fan community Konichiwa Bitches. To gain insights into a complex online research arena, we use a qualitative and digital ethnographic approach in both online and offline contexts. The article provides an understanding and conceptualization of fan hierarchies, focusing on the top of the hierarchy, superfans and executive fans, and on their incentives for engagement. These high-level fans function as a key connecting point between the brand management and the fans, thus taking fandom a step further and enhancing the brand
Advertising · Brand Community · Brand management · Business · Conceptualization · Ethnography · Fandom · Hierarchy · Media studies · Online community · Political science · Sociology · World Wide Web · Asian Culture and Media Studies · Computer Science · Digital Games and Media · Gender, Feminism, and Media
Emotional complexity of fan-controlled comments
The Relationship Between Music, Technology, and Listeners in the Digital Age
Researching the Complex, Hybrid, and Liminal Nature of Contemporary Promotional Cultures
From Courtside to Console
Music for Mental Health
A music community, 10 years later
Newmusic #Soundart
Exploring the lived experience associated with fan-made goods
Civic Engagement Intention and the Data-Driven Fan Community
Basics of qualitative research
Institutions and axioms
Connect With Your Audience! The Relational Labor of Connection
The Music Industry
Ethnography in/of the World System
Fan economy in the Chinese media and entertainment industry
Fandom
‘I'll Be Here With You'
Spreadable Media
Understanding Fandom
Introducing Cobras
The internet and value co-creation
Fans or friends
Representation of fandom in mainstream media
Validity and generalization in future case study evaluations
Artists as Entrepreneurs, Fans as Workers
New Economy of Fandom
Metaphors of free labor
Fan Cultures
Naturalistic inquiry
An Agenda in the Interest of Audiences
Audience Reception Research in a Post-broadcasting Digital Age
Playing to the Crowd
Ethnography for the Internet
Social Media Ethnography
Big Data and the brave new world of social media research
Free Labor
| Unique citing works | 9 |
|---|---|
| Citations per year | 1,8 |
| Citation span | 2021 - 2026 (6) |
| Citation velocity | current |
| Highly cited | No |
| Citation types | Neutral: 9 |