An Agenda in the Interest of Audiences

Facing the Challenges of Intrusive Media Technologies

Bibliographic Data

ID7501458
AuthorsBrita Ytre-Arne (0000-0003-4452-6007, University of Bergen, corresponding author), Ranjana Das (0000-0003-0100-1817, University of Surrey)
Year2018
Volume20
Issue2
Pages184-198
Publication date2018-03-20
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueTelevision & New Media (JOURNAL)
Journal identifiersISSN: 1527-4764 • E-ISSN: 1552-8316
PublisherSAGE Publishing (PUBLISHER • US)
DOI10.1177/1527476418759604
OpenAlexW2784004413
LanguageEN
Citations received23
References cited42

This article formulates a five-point agenda for audience research, drawing on implications arising out of a systematic foresight analysis exercise on the field of audience research, conducted between 2014 and 2017, by the research network Consortium on Emerging Directions in Audience Research (CEDAR). We formulate this agenda in the context of the rapid datafication of society, amid emerging technologies, including the Internet of Things, and following a transformative decade, which overlapped with the pervasion of social media, proliferation of connected gadgets, and growing interest in and concern about big data. The agenda we formulate includes substantial and intellectual priorities concerning intrusive technologies, critical data literacies, labour, co-option, and resistance, and argues for the need for research on these matters, in the interest of audiences

Context (archaeology · Emerging technologies · Field (mathematics · Futures studies · Journalism · Media studies · New media · Political science · Public relations · Resistance (ecology · Social media · Sociology · The Internet · Transformative learning · World Wide Web · Computer Science · Digital Games and Media · Law · Media Studies and Communication · Social Media and Politics

Tools

Open DOISci-HubOpen Access