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Promoting sustainable mode choice for commuting supported by persuasive strategies

Bibliographic Data

ID21234129
AuthorsDomokos Esztergár-Ki (0000-0002-7424-4214, Budapest University of Technology and Economics, corresponding author), Yuliia Shulha (Budapest University of Technology and Economics), Attila Aba (Budapest University of Technology and Economics), Tamás Tettamanti (0000-0002-8934-3653, Budapest University of Technology and Economics)
Year2021
Volume74
Pages103264
Publication date2021-11-01
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueSustainable Cities and Society (JOURNAL)
Journal identifiersISSN: 2210-6707 • E-ISSN: 2210-6715
PublisherElsevier BV (PUBLISHER)
DOI10.1016/j.scs.2021.103264
OpenAlexW3195455217
LanguageEN
Citations received14
References cited32

A personalized route planner is elaborated to support commuting, where soft measures are applied to influence the intentions of individual travel behavior. In order to do that a utility function is created, which consists of four attributes (travel time, travel cost, environmental effect, and health effect) to reflect on user preferences and considers four transport modes (walking, cycling, public transport, and car) as alternatives. The outcome of the utility function is a suggested transport mode based on the attributes, where the travelers may provide a feedback, whether they would really choose the suggested transport mode. During the analysis, statistical methods are used to determine the most substantial factors affecting transport mode choice and trip characteristics. Based on the analysis, travel time is still the most determinant attribute in transport mode choice. Considering the results, the web application suggests in most cases cycling as the best mode choice, and almost half of all users agree to choose the best transport mode, which is suggested by the application. The acceptance rate is much higher in case of public transportation and walking. The applicability of reduction, tunneling, suggestion, personalization, and simulation strategies are demonstrated. The elaborated method supports finding a solution to change travel behavior by understanding the affecting factors of the individual decision-making process, which might help promoting the choice of environmentally friendly transport modes

Business · Human–computer interaction · Mode choice · Mode of transport · Personalization · Planner · Public transport · Sustainability · Sustainable transport · Transport engineering · Travel behavior · Computer Science · Economic and Environmental Valuation · Engineering · Transportation Planning and Optimization · Urban Transport and Accessibility · Marketing

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Unique citing works14
Citations per year4,67
Citation span2023 - 2026 (4)
Citation velocitycurrent
Highly citedNo
Citation typesNeutral: 13

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