Aggressive banners, dialect-shouting village heads, and their online fame
Construction and consumption of rural Linguistic Landscapes in China’s anti-Covid campaign
Bibliographic Data
| ID | 21235895 |
|---|---|
| Authors | Feifei Zhou (0000-0002-9414-6240, Lingnan University, corresponding author) |
| Year | 2022 |
| Volume | 8 |
| Issue | 2-3 |
| Pages | 248-263 |
| Publication date | 2022-09-01 |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Linguistic Landscape An international journal (JOURNAL) |
| Journal identifiers | ISSN: 2214-9953 • E-ISSN: 2214-9961 |
| Publisher | John Benjamins Publishing Company (PUBLISHER • NL) |
| DOI | 10.1075/ll.21032.zho |
| OpenAlex | W4294025370 |
| Language | EN |
| Citations received | 10 |
| References cited | 12 |
At the beginning of the Covid-19 outbreak in China, the state quickly declared a nationwide anti-Covid campaign. This article looks at how the rural space was transformed during this early anti-Covid campaign. Unlike the official state discourses, rural officials resorted to direct, down-to-earth, and ‘cold-hearted’ messages to persuade the villagers to comply with the rules. Based on a study of widely circulated banners and videos online, drawing on Linguistic Landscape studies and discourse analysis, I investigate the discursive strategies employed in rural LL. Moreover, I discuss how the intended/imagined audiences of these multimodal signing practices are disconnected from the changed rural population. These discrepancies will be further examined in light of the online subcultural practices of ‘tuwei culture’. I will argue that much-needed discussion of the actual difficulties that rural officials face is displaced in the online consumption of rural LL
Advertising · Business · China · Geography · Linguistics · Media studies · Political science · Population · Rural area · Rural population · Social science · Sociology · China's Ethnic Minorities and Relations · Demography · Language, Discourse, Communication Strategies · Law · Multilingual Education and Policy
Hybrid places
(Un)masking Seoul
Covid-19 and public responsibility
Scaling the pandemic dispositive
A sign in the window
“Let’s ride this out together”
Understanding linguistic landscapes in a Chinese inland village
Linguistic landscape as mediational means of collective action
Theorizing temporality in multimodal communication
Affect in Chinese cyberspace and beyond
Discourse
Ethnography, Superdiversity and Linguistic Landscapes
Discourses in Place
(Un)masking Seoul
The Linguistic Landscape of Covid-19
Covid-19 and public responsibility
If the Coronavirus Doesn’t Scare You, the Banners Will—A Case Study of Early Covid-19 Banners
Radio Propaganda in Chinese Villages
Distinction. A Social Critique of the Judgement of Taste
Towards a material ethnography of linguistic landscape
Internal migration and left-behind populations in China
| Citations per year | 2.5 |
|---|---|
| Citation span | 2022 - 2026 (5) |
| Highly cited | No |