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(Un)masking Seoul

The mask as a static and dynamic semiotic device for renegotiating space

Bibliographic Data

ID21235922
AuthorsEldin Milak (0000-0002-7245-1332, Sungkyunkwan University, corresponding author)
Year2022
Volume8
Issue2-3
Pages233-247
Publication date2022-09-01
Open AccessYes
TypeARTICLE
VenueLinguistic Landscape An international journal (JOURNAL)
Journal identifiersISSN: 2214-9953 • E-ISSN: 2214-9961
PublisherJohn Benjamins Publishing Company (PUBLISHER • NL)
DOI10.1075/ll.21029.mil
OpenAlexW4294024751
LanguageEN
Citations received8
References cited24

In March 2019, South Korea instituted a mask mandate as the main protective measure against the spread of Covid-19. The mask and the government-issued posters detailing guidance and regulations regarding masking have since become a prominent part of Korea’s semiotic landscape. This study focuses on the capital city of Seoul to explore how these changes in the semiotic landscape have resulted in a (re)negotiation of control over space between the government and the citizens, through the lens of the mask as a static and dynamic semiotic device. The data is drawn from photographs, observations, and notes made during 3 months of commuting in central Seoul. The findings are interpreted in the light of local sociocultural ideologies, and in reference to the greater global discourse of both governmental intrusion into and regulation of spaces and behaviors through the act of mask-wearing

Aotearoa · Art · Geography · Intrusion · Linguistics · Mandate · Political science · Semiotics · Sociocultural evolution · Sociology · Visual arts · Law · Law in Society and Culture · Public Spaces through Art

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Citations per year2
Citation span2022 - 2026 (5)
Highly citedNo

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