How Attitudes, Vision and Ability to Capture Opportunities Affect Startups’ Business Creativity

Bibliographic Data

ID21243720
AuthorsPedro R Palos‐Sánchez (0000-0001-9966-0698, Universidad de La Rioja), José Ramón Saura (0000-0002-9457-7745, Universidad Rey Juan Carlos), António Grilo (0000-0002-6045-9994, Universidade Nova de Lisboa), Rafael Robina-Ramírez (0000-0002-7117-8645, Universidad de Extremadura)
Year2020
Volume13
Issue2
Pages387-405
Publication date2020-06-19
Open AccessYes
TypeARTICLE
VenueCreativity Studies (JOURNAL)
Journal identifiersISSN: 2345-0487 • E-ISSN: 2345-0479
PublisherVilnius Gediminas Technical University (PUBLISHER • LT)
DOI10.3846/cs.2020.10482
OpenAlexW3035999246
LanguageEN
Citations received2
References cited49

This article examines the main factors that affect creativity in startups and how these factors influence entrepreneurial initiative strategies. Fifty individuals from the Extremadura region, Spain, participated in an online questionnaire in 2018 and 2019. SmartPLS was used to create a model of the interactions between variables. The results obtained have important theoretical and practical implications as they add new findings to the current literature on the role played by different factors in the creativity processes used by startups. The model has a strong predictive power (R2 = 42.7%). This work describes internal factors such as the improvement in intellectual and attitudinal skills for identifying business opportunities as a preliminary step to taking creative business decisions, as well as shaping the future by coordinating potential efforts and actions

Business · Creativity · Knowledge management · Predictive power · Computer Science · Creativity in Education and Neuroscience · Digital Marketing and Social Media · Engineering · Entrepreneurship Studies and Influences · Psychology · Social Psychology · Marketing

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