Creative or Analitical Way for Career Development? Relationship Marketing in the Field of International Business Education
Bibliographic Data
| ID | 21243897 |
|---|---|
| Authors | Marina Markova (0000-0001-7380-1499, Lomonosov Moscow State University), Artur Modliński (0000-0002-5734-7975, University of Lodz), Luís Moreira Pinto (0000-0002-9201-0294, University of Beira Interior) |
| Year | 2020 |
| Volume | 13 |
| Issue | 1 |
| Pages | 99-113 |
| Publication date | 2020-01-13 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Creativity Studies (JOURNAL) |
| Journal identifiers | ISSN: 2345-0487 • E-ISSN: 2345-0479 |
| Publisher | Vilnius Gediminas Technical University (PUBLISHER • LT) |
| DOI | 10.3846/cs.2020.6625 |
| OpenAlex | W2998862170 |
| Language | EN |
| Citations received | 2 |
| References cited | 21 |
The article presents a strategic model of the partnership in the field of business education that takes into account the specificity of the globalization and current trends on the job markets. The main research tasks were to consider the theoretical bases of relationship marketing and to examine the major trends and challenges of the job market in Russia. The article includes the results of the research on the goals in life and motivation of secondary school students, the survey among the university professors on their opinions about why students decide to study, and also the results of the international research among students of European and Russian universities. The article present various activities that the business school can use to boost the cooperation between its main shareholders. The authors suggest a matrix of interaction between universities and partner companies which composes of the tangible/intangible resources and tangible/intangible effects with the characteristics of their impact and effectiveness for both the companies and universities
Business · Corporate governance · General partnership · Globalization · Political science · Public relations · Shareholder · Corporate Identity and Reputation · International Student and Expatriate Challenges · Management and Marketing Education · Finance · Marketing
| Unique citing works | 2 |
|---|---|
| Citations per year | 0,33 |
| Citation span | 2020 - 2021 (2) |
| Citation velocity | historical |
| Highly cited | No |
| Citation types | Neutral: 1 |