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Ownership and agency modulate self-positivity effect

Behavioral and neural evidence

Bibliographic Data

ID21284047
AuthorsKe-chen Xu (Zhejiang Normal University), Zi-yi Li (Zhejiang Normal University), Collins Opoku Antwi (0000-0001-6359-4668, Zhejiang Normal University), Adjei Peter Darko (0000-0003-1621-4209, Zhejiang Normal University), Jun Ren (0000-0002-8056-9058, Zhejiang Normal University, corresponding author), Chun-sheng Wang (Zhejiang Normal University, corresponding author)
Year2026
Volume266
Pages106889
Publication date2026-06-01
Open AccessYes
TypeARTICLE
VenueActa Psychologica (JOURNAL)
Journal identifiersISSN: 0001-6918 • E-ISSN: 1873-6297
PublisherElsevier BV (PUBLISHER)
DOI10.1016/j.actpsy.2026.106889
PMID42013757
OpenAlexW7154909623
LanguageEN
References cited56

In value assessment, the self-positivity effect refers to the tendency to assign higher value to self-related objects. However, the distinct and interactive contributions of ownership and agency to this effect remain unclear. Across four behavioral studies (total N = 137) and an event-related potentials (ERP) study (N = 30), we manipulated ownership and agency using an object evaluation paradigm while recording subjective value ratings and P300 amplitudes. Results showed that ownership enhanced valuation, whereas agency influenced valuation only when the object was already self-owned, with the direction of both effects modulated by valence. The combination of self-ownership and self-agency elicited enhanced P300 amplitudes, reflecting prioritized processing of self-relevant information at early neural stages-a pattern present in gain contexts but absent in loss contexts. These findings clarify the distinct roles of ownership and agency in shaping the self-positivity effect in value assessment, with implications for understanding consumer behavior and risk decision-making

Agency (philosophy) · Perception · Perspective (graphical) · Poison control · Sense of agency · Death Anxiety and Social Exclusion · Free Will and Agency · Neural and Behavioral Psychology Studies

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