Investigating determinants of willingness to buy genetically modified foods
An approach of structural equation modeling
Bibliographic Data
| ID | 21294865 |
|---|---|
| Authors | Soghra Aliasgharzadeh (0000-0002-7846-0248, Tabriz University of Medical Sciences), Mahdieh Abbasalizad Farhangi (0000-0002-7036-6900, Tabriz University of Medical Sciences), Maliheh Barzegari (Tabriz University of Medical Sciences) |
| Year | 2023 |
| Volume | 125 |
| Issue | 2 |
| Pages | 449-468 |
| Publication date | 2023-01-16 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | British Food Journal (JOURNAL) |
| Journal identifiers | ISSN: 0007-070X • E-ISSN: 1758-4108 |
| Publisher | Emerald (PUBLISHER) |
| DOI | 10.1108/bfj-10-2021-1080 |
| OpenAlex | W4316090359 |
| Language | EN |
| Citations received | 1 |
| References cited | 68 |
Purpose The tendency towards genetically modified (GM) food consumption and production is increasing worldwide. The purpose of this study was to examine the factors influencing the general population's willingness to buy GM foods in Iran. Design/methodology/approach A conceptual model was derived and tested via the primary data gathered from 450 individuals recruited from ten districts of Tabriz, Iran. Structural equation modeling (SEM) was carried out to identify the relationship between related constructs and willingness to buy GM foods. Findings Results indicated that attitudes towards GM technology and foods along with trust in GM institutes were positive determinants of willingness to buy, while knowledge had a significantly negative impact. Accordingly, the most potent factors influencing consumers' willingness to buy include attitude, which is affected by moral and ethical concerns, and trust followed by knowledge. Originality/value The results of this study can help policymakers, farmers, and food industries to make appropriate decisions about the application of gene technology in food production and also cultivation of such products in developing countries such as Iran, where people have little information about these products, despite the import and supply of GM foods
Business · Conceptual model · Consumption (sociology) · Economics · Environmental health · Food processing · Genetically modified food · Genetically modified organism · Microeconomics · Originality · Population · Production (economics) · Structural equation modeling · Value (mathematics) · Willingness to pay · Environmental Sustainability in Business · Food Science · Genetically Modified Organisms Research · Marketing · Medicine · Organic Food and Agriculture · Psychology · Social Psychology
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| Unique citing works | 1 |
|---|---|
| Citations per year | 1 |
| Citation span | 2025 - 2025 (1) |
| Citation velocity | recent |
| Highly cited | No |
| Citation types | Neutral: 1 |