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Information sources and consumer attitudes toward genetically modified food in China

Bibliographic Data

ID21294992
AuthorsQian Ding (0000-0002-1539-7376), Qiying Ding (0009-0005-6507-9244, Central University of Finance and Economics), S C Li (0009-0009-0695-8803, Peking University), Songze Li (0000-0003-3168-644X), Jikun Huang (0000-0001-7682-4477, Peking University), Yeting Ma (0000-0003-1003-7336, Central University of Finance and Economics), Fangbin Qiao (0000-0003-0328-4099, Central University of Finance and Economics)
Year2024
Volume126
Issue3
Pages1343-1362
Publication date2024-02-14
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueBritish Food Journal (JOURNAL)
Journal identifiersISSN: 0007-070X • E-ISSN: 1758-4108
PublisherEmerald (PUBLISHER)
DOI10.1108/bfj-02-2023-0122
OpenAlexW4390718104
LanguageEN
References cited26

Purpose The purpose of this paper is to analyze the impact of different information source on consumer attitudes toward genetically modified food. Design/methodology/approach The data used in this study are obtained from a large-scale nationwide consumers' survey in urban China conducted by the China Center for Agricultural Policy, Peking University, in 2020. A descriptive analysis between information sources and consumer attitudes toward GM food was conducted. Based on the collected data, an econometric model on the determinants of consumer attitudes was constructed and used for analysis. Findings This study shows that the impact of new media is currently no different than that of traditional media, indicating that the media campaign successfully reduced the spread of rumors and misinformation regarding GM food. Moreover, this study also shows that consumers whose main information source regarding GM foods is school hold more positive feelings toward such food. Originality/value This study contributes to the existing literature by examining the impact of information source on consumer attitudes toward GM food. To reverse consumers' negative attitudes, China has launched a widespread media campaign since the first decade of the 2000s. Results of this study show that authorities' efforts to manage and surveil new media have yielded the desired outcome

Advertising · Business · China · Descriptive statistics · Feeling · Genetically modified food · Genetically modified organism · Geography · Information source (mathematics) · Misinformation · Originality · Political science · Scale (ratio) · CRISPR and Genetic Engineering · Genetically Modified Organisms Research · Marketing · Organic Food and Agriculture · Psychology · Social Psychology

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