Measurement of consumer awareness of food waste

Construct development with a confirmatory factor analysis

Bibliographic Data

ID21295334
AuthorsShahid Rasool (0000-0002-2004-2019, Ghulam Ishaq Khan Institute of Engineering Sciences and Technology), Roberto Cerchione (0000-0002-7025-3295, Parthenope University of Naples), James Salo (0000-0002-4661-2307, University of Helsinki, corresponding author), Alberto Ferraris (0000-0003-3125-1710, University of Turin), Stefano Abbate (0000-0002-1844-422X, University of Naples Federico II)
Year2021
Volume123
Issue13
Pages337-361
Publication date2021-12-17
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueBritish Food Journal (JOURNAL)
Journal identifiersISSN: 0007-070X • E-ISSN: 1758-4108
PublisherEmerald (PUBLISHER)
DOI10.1108/bfj-02-2021-0160
OpenAlexW3200724201
LanguageEN
Citations received31
References cited58

Purpose This study aims to examine the role of hunger, environmental, economic, landfill and water shortage concerns as significant dimensions of consumer social awareness marketing in socially responsible plate food consumption. Design/methodology/approach To carry out their purpose, the authors validate the hypothesized model empirically through data from 1,536 households using structural equation modeling (SEM). In particular, the construct measures of the structural model have been tested by confirmatory factor analysis (CFA). Findings The outcome the authors came up with is coherent with the hypothesized model, and it proves a positive relationship of the five dimensions identified on consumer awareness. Moreover, the study results show the crucial role of landfill and water shortage concerns in measuring consumer awareness. Practical implications These findings may be of interest to practitioners, academics and policymakers for socially responsible food consumption guidance and training for planning consumer awareness programs. More in detail, this study offers the indication that the dimensions of the social consumer awareness construct are differing from commercial consumer awareness. Originality/value Even though several previous studies have addressed the concept of consumer awareness concerning product and service purchase decisions, this is one of the first research studies on consumer awareness as a multidimensional construct in social marketing studies domain

Business · Confirmatory factor analysis · Construct (python library) · Consumer Awareness · Consumer behaviour · Consumption (sociology) · Originality · Product (mathematics) · Service (business) · Sociology · Structural equation modeling · Computer Science · Environmental Education and Sustainability · Environmental Sustainability in Business · Food Waste Reduction and Sustainability · Marketing · Psychology · Social Psychology

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