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Assessing the impact of perceptions of hygiene on tourists' attitudinal loyalty to ethnic food

Bibliographic Data

ID21295368
AuthorsYang Zhang (0000-0001-6777-3487, Macau University of Science and Technology Faculty of Hospitality and Tourism Management), Xiao-Hui Xu (0000-0003-2948-7759, Macau University of Science and Technology Faculty of Hospitality and Tourism Management), Timothy J Lee (0000-0002-2435-073X, Macau University of Science and Technology Faculty of Hospitality and Tourism Management), Zhi‐Xuan Li (Macau University of Science and Technology), Zhi-Xuan Li (0000-0001-6986-696X, Macau University of Science and Technology Faculty of Hospitality and Tourism Management)
Year2022
Volume124
Issue12
Pages4847-4867
Publication date2022-11-03
Open AccessNo
TypeARTICLE
VenueBritish Food Journal (JOURNAL)
Journal identifiersISSN: 0007-070X • E-ISSN: 1758-4108
PublisherEmerald (PUBLISHER)
DOI10.1108/bfj-05-2021-0543
OpenAlexW4214885921
LanguageEN
Citations received5
References cited90

Purpose Examining the influence of ethnic food tourists' perception of hygiene on their attitudinal loyalty formation is the purpose of this study. Specifically, How to demonstrate touristsʼ perception of ethnic food hygiene is the key question, and moreover, the study also investigates whether and how the stages of attitudinal loyalty in this study, which are perceived authenticity, positive emotion, and perceived value, are illustrated in this mechanism and are affected by tourist perceptions of hygiene? Design/methodology/approach By engaging in the critical debate around the topic of hygiene perception, this study explores the influence of this factor on tourist's attitudinal loyalty, including the cognitive, affective and conative aspects, to ethnic food through the adoption of perceived authenticity, positive emotion and perceived value. A survey was conducted at the Xijiang Miao Village, a very popular ethnic tourism destination in China. Findings This study reveals that ethnic food tourists' perceptions of hygiene have five dimensions. One of these plays a direct predictor role in developing effective conative loyalty (perceived value). Tourists' perceptions of authenticity and positive emotion representing cognitive and affective loyalty are confirmed in their direct effect on conative loyalty as well. The five dimensions of perceptions of hygiene identified have varying degrees of influence on the three stages of attitudinal loyalty. Originality/value The unique contribution of this study lies in two points: (1) it has discovered the way that tourists' perceptions of the hygienic preparation of ethnic food in the ethnic destination is constructed, and (2) it investigated the relationship between tourists' perceptions of hygiene and the three stages of attitudinal loyalty

Advertising · Business · Ethnic group · Geography · Hygiene · Loyalty · Originality · Perception · Sociology · Tourism · Value (mathematics) · Consumer Behavior in Brand Consumption and Identification · Culinary Culture and Tourism · Diverse Aspects of Tourism Research · Marketing · Medicine · Psychology · Social Psychology

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Citations per year1.25
Citation span2022 - 2026 (5)
Highly citedNo

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