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Attitude and labelling preferences towards gene-edited food

A consumer study amongst millennials and Generation Z

Bibliographic Data

ID21295370
AuthorsLinda Ferrari (0000-0001-7835-0666, University of Pavia), Chad M Baum (0000-0002-6513-5518, University of Bonn), Alessandro Banterle (0000-0003-2301-5646, University of Milan), Hans De Steur (0000-0003-1340-0882, Ghent University)
Year2021
Volume123
Issue3
Pages1268-1286
Publication date2021-02-05
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueBritish Food Journal (JOURNAL)
Journal identifiersISSN: 0007-070X • E-ISSN: 1758-4108
PublisherEmerald (PUBLISHER)
DOI10.1108/bfj-09-2020-0820
OpenAlexW3099666838
LanguageEN
Citations received10
References cited43

Purpose This study jointly examines consumer attitudes towards gene-edited (GE) food and their preferences for labelling such products. Thus, it contributes to understanding the role of educational background, objective/subjective knowledge, environmental concern and socio-demographics in the context of GE food. Design/methodology/approach An online survey was administered to two generations of young individuals (millennials and Generation Z; n = 234) from two neighbouring European Union (EU) regions (Belgium and The Netherlands), which have a stringent policy on (labelling) genetically modified (GM) food. Ordinary least squares (OLS) and ordered logit models (OLMs) were employed to identify key determinants of attitudes towards GE food and GE labelling preferences, respectively. Findings Attitudes towards GE food were determined by environmental concern (negative) and objective knowledge (positive). Key factors influencing preferences for GE labelling were a non-hard-scientific background, knowledge about relevant policies and a negative attitude towards GE food. Preference for applying a similar labelling policy to both GM and GE was itself linked to having low, objective EU policy-related GM food knowledge and one's nationality. Originality/value This is one of the first studies to examine consumer attitudes towards GE food products, while also addressing a lack of research on GE food labelling preferences. By highlighting the preferences of young generations for a revised policy approach, this study sheds new light on the current GE debate, notably, by promoting a deeper understanding of a group which has so far received limited attention in the discourse on the acceptance of novel plant-breeding technologies

Biology · Business · Context (archaeology) · Economics · European union · Food choice · Food labelling · Genetically modified food · Genetically modified organism · Geography · Labelling · Microeconomics · Originality · Preference · Public economics · Qualitative research · Social science · Sociology · Value (mathematics) · Bioeconomy and Sustainability Development · CRISPR and Genetic Engineering · Genetically Modified Organisms Research · Marketing · Medicine

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Unique citing works10
Citations per year2
Citation span2021 - 2026 (6)
Citation velocitycurrent
Highly citedNo
Citation typesNeutral: 9

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