Exploring consumer behavior and attitudes toward healthy food in Slovakia
Bibliographic Data
| ID | 21295877 |
|---|---|
| Authors | Kristína Predanócyová (0000-0001-8867-1666, Slovak University of Agriculture in Nitra), Peter Šedík (0000-0003-2495-5162, Slovak University of Agriculture in Nitra), Elena Horská (0000-0002-4973-9573, Slovak University of Agriculture in Nitra) |
| Year | 2023 |
| Volume | 125 |
| Issue | 6 |
| Pages | 2053-2069 |
| Publication date | 2023-05-16 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | British Food Journal (JOURNAL) |
| Journal identifiers | ISSN: 0007-070X • E-ISSN: 1758-4108 |
| Publisher | Emerald (PUBLISHER) |
| DOI | 10.1108/bfj-06-2022-0517 |
| OpenAlex | W4307137694 |
| Language | EN |
| Citations received | 2 |
| References cited | 54 |
Purpose The aim of this paper is to study attitudes and perception of Slovak consumers toward healthy food in terms of consumption, as well as to identify key factors during the purchasing process. Design/methodology/approach An online questionnaire survey was conducted using snowball sampling method in Slovakia ( n = 1,138 respondents) between March and May 2021. By applying categorical principal component analysis, five latent factors were identified. Moreover, non-parametric tests (Chi-square test for independence, Kruskal–Wallis H test) were carried out to study differences between age cohorts. Findings Results showed that Slovak consumers mostly perceived as very healthy the following food categories: fruit, vegetables, honey, juices made of fruit and vegetables, fish meat or cereals, nuts and seeds. Moreover, research has identified five latent factors, which consumers mostly consider during purchase of healthy food as follows: price-marketing factor, information and composition factor, authenticity factor, quality factor and factor of motivation. Originality/value Research paper gives an important insight about consumer behavior and perception toward healthy food in Slovakia. Results provide valuable information for producers in terms of marketing and communication strategies. In addition, provided information can be used by policymakers for improving food policy to foster public health in the society
Business · Consumption (sociology) · Originality · Purchasing · Quality (philosophy) · Snowball sampling · Sociology · Consumer Attitudes and Food Labeling · Food Waste Reduction and Sustainability · Marketing · Medicine · Obesity, Physical Activity, Diet · Psychology · Social Psychology
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| Unique citing works | 2 |
|---|---|
| Citations per year | 0,67 |
| Citation span | 2023 - 2025 (3) |
| Citation velocity | recent |
| Highly cited | No |
| Citation types | Neutral: 2 |