Exploring the determinants of ice cream purchase intention
A case of emerging economy
Bibliographic Data
| ID | 21295897 |
|---|---|
| Authors | Yue Gao (0000-0001-7380-0007, Yangzhou University), Preeti Tarkar (0000-0002-1423-1657, GLA University), Waseem Khan (0000-0002-8509-5146, Jamia Hamdard), Mohammad Haseeb (0000-0001-6229-8242, Wuhan University) |
| Year | 2023 |
| Volume | 125 |
| Issue | 9 |
| Pages | 3215-3233 |
| Publication date | 2023-08-29 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | British Food Journal (JOURNAL) |
| Journal identifiers | ISSN: 0007-070X • E-ISSN: 1758-4108 |
| Publisher | Emerald (PUBLISHER) |
| DOI | 10.1108/bfj-07-2022-0642 |
| OpenAlex | W4362455259 |
| Language | EN |
| Citations received | 1 |
| References cited | 54 |
Purpose This paper aims to examine and discuss the factors affecting consumers' purchase intentions for ice cream in India. Design/methodology/approach This study is based on a primary survey of 340 respondents from India, collected through a well-structured questionnaire. The data has been analysed using partial least square-based structural equation modelling (PLS-SEM). The theory of planned behaviour (TBP) has been used to identify the determinants of the purchase intention of ice cream. Findings The measurement model shows that the constructs of the model have adequate convergent and discriminant validity. The findings of the structural model show the positive and significant impact of subjective norms, perceived behavioural control, and trustworthiness on attitudes and purchase intentions for ice cream. In addition, estimates also revealed that attitude has significant implications on purchase intention. Practical implications The study provides insight into the factors that influence ice cream purchase intentions in India. Corporate strategy makers and advertising managers who work for ice cream brands can look at the study to figure out how to market their products to get more customers. Originality/value The novelty and value of this study lie in choosing an unexplored product (ice cream) whose demand is continuously increasing. Perhaps this is the first study in an emerging economy like India to consider an extended version of the TPB by including health consciousness and trustworthiness to establish the relationship between ice cream purchase intention and health consciousness
Advertising · Business · Consumer behaviour · Control (management) · Creativity · Economics · Ice cream · Originality · Product (mathematics) · Statistics · Structural equation modeling · Theory of planned behavior · Value (mathematics) · Consumer Behavior in Brand Consumption and Identification · Customer Service Quality and Loyalty · Environmental Sustainability in Business · Food Science · Marketing · Mathematics · Psychology · Social Psychology
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| Unique citing works | 1 |
|---|---|
| Citations per year | 1 |
| Citation span | 2025 - 2025 (1) |
| Citation velocity | recent |
| Highly cited | No |
| Citation types | Neutral: 1 |