Satisfaction and purchase intention of imported fresh fruits based on familiarity
A case of Korean pears in Taiwan
Bibliographic Data
| ID | 21295975 |
|---|---|
| Authors | Sunhee Seo (0000-0001-7727-3478, Ewha Womans University), Kawon Kim (0000-0002-2748-467X, University of South Carolina), Vieta Annisa Nurhidayati (0000-0002-3174-9386, Ewha Womans University) |
| Year | 2020 |
| Volume | 122 |
| Issue | 9 |
| Pages | 2895-2910 |
| Publication date | 2020-06-02 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | British Food Journal (JOURNAL) |
| Journal identifiers | ISSN: 0007-070X • E-ISSN: 1758-4108 |
| Publisher | Emerald (PUBLISHER) |
| DOI | 10.1108/bfj-08-2019-0639 |
| OpenAlex | W3033765179 |
| Language | EN |
| Citations received | 3 |
| References cited | 53 |
Purpose This study aims to investigate the influence of image and reputation of imported fresh fruits on consumer satisfaction and purchase intentions. The moderating role of familiarity with imported fruits was also assessed. Design/methodology/approach A total of 332 Taiwanese consumers who had purchased imported Korean pears participated using an online survey and were grouped based on their familiarity to Korean pears. Multi-group analysis with structural equation modeling was used to test the hypotheses. Findings Image and reputation of imported Korean pears were identified as predictors of the satisfaction and purchase intention. Multi-group analysis results found the moderating effect of familiarity between image and satisfaction. Images were identified as predictors of the satisfaction and purchase intention of imported Korean pears for consumers with low familiarity, whereas image did not show any influence on satisfaction for consumers with high familiarity. Originality/value This study can contribute to the limited understanding of imported fresh fruit markets and provides insights into familiarity for consuming imported fresh fruits
Advertising · Business · Originality · Reputation · Sociology · Statistics · Structural equation modeling · Consumer Behavior in Brand Consumption and Identification · Customer Service Quality and Loyalty · Marketing · Mathematics · Olfactory and Sensory Function Studies · Psychology · Social Psychology
The role of perceived risk in the quality-value relationship
The median split
Early Influences on the Development of Food Preferences
E-commerce
Factors affecting food choice in relation to fruit and vegetable intake
Organizational Reputation
Antecedents of food neophobia and its association with eating behavior and food choices
When fairness works
Structural equation modeling in practice
Sustainable Food Consumption
In search of the concerned consumer
The joint moderating effect of health consciousness and healthy lifestyle on consumers’ willingness to use functional foods in Taiwan
Regulatory focus and food choice motives. Prevention orientation associated with mood, convenience, and familiarity
Predicting intentions to purchase organic food
Consumers’ beliefs and behavioural intentions towards organic food. Evidence from the Czech Republic
The Moderating Effect of Prior Knowledge on Cue Utilization in Product Evaluations
Brand Familiarity and Advertising Repetition Effects
| Unique citing works | 3 |
|---|---|
| Citations per year | 0.6 |
| Citation span | 2021 - 2025 (5) |
| Citation velocity | recent |
| Highly cited | No |
| Citation types | Neutral: 3 |