Well-being perception and lovemarks formation through experiential value in the context of the eco-friendly restaurant
Bibliographic Data
| ID | 21296151 |
|---|---|
| Authors | Seon Hee Kim (0000-0002-3567-9450, Sejong University), Do Hyun Jeon (0000-0002-1111-9205, Gyeongju University), Hyeon-Mo Jeon (0000-0002-1354-9057, Gyeongju University) |
| Year | 2021 |
| Volume | 123 |
| Issue | 12 |
| Pages | 4264-4283 |
| Publication date | 2021-11-02 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | British Food Journal (JOURNAL) |
| Journal identifiers | ISSN: 0007-070X • E-ISSN: 1758-4108 |
| Publisher | Emerald (PUBLISHER) |
| DOI | 10.1108/bfj-02-2021-0136 |
| OpenAlex | W3170306959 |
| Language | EN |
| Citations received | 3 |
| References cited | 53 |
Purpose The purpose of this study is to provide useful data for setting up eco-friendly restaurant (EFR) marketing strategies by analyzing experiential value and well-being perception, lovemarks and behavior intention, before presenting practical proposals. Design/methodology/approach The data used in this study were based on a sample of 300 customers at “Seasonal Dining Table” in South Korea. Data were analyzed using confirmatory factor analysis and structural equation modeling. Findings As a result of the study, playfulness showed the greatest influence on well-being perception, followed by service excellent, aesthetics and efficiency. In addition, well-being perception was found to have a positive effect on brand love and brand respect. Finally, the role of experiential value, well-being perception and lovemarks as the determinants factors to increase the customer's behavioral intention toward EFR was confirmed. Practical implications The present research informed that effectively dealing with four constituents of experiential value (efficiency, service excellence, aesthetic and playfulness) are of utmost importance in building customers' well-being perception. In addition, customers' well-being perception and lovemarks should be improved to boost the level of behavior intention for EFR. Originality/value This is the first study to examine experiential value, well-being perception, lovemarks and behavior intention in the context of restaurants. In particular, it is differentiated from previous foodservice studies by examining the relationship between experiential value and well-being perception
Business · Confirmatory factor analysis · Context (archaeology) · Excellence · Experiential learning · Geography · Originality · Pedagogy · Perception · Political science · Service (business) · Structural equation modeling · Value (mathematics) · Consumer Behavior in Brand Consumption and Identification · Customer Service Quality and Loyalty · Digital Marketing and Social Media · Marketing · Mathematics · Psychology · Social Psychology
Whence Consumer Loyalty?
The Behavioral Consequences of Service Quality
The Ties That Bind
Experiential value in branding food tourism
Hedonic Consumption
A strategy for enhancing senior tourists’ well-being perception
Customer satisfaction with services
Some antecedents and outcomes of brand love
Effect of experiential value on customer satisfaction with service encounters in luxury-hotel restaurants
A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions
Consumer Perceptions of Price, Quality, and Value
Common methods variance detection in business research
Common method biases in behavioral research
Evaluating Structural Equation Models with Unobservable Variables and Measurement Error
A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions
Self-Reports in Organizational Research
The Antecedents and Consequences of Travelers’ Well-Being Perceptions
Structural equation modeling in practice
The Antecedents and Consequences of Brand Prestige in Luxury Restaurants
The acceptance of blogs
Examining strategies for maximizing and utilizing brand prestige in the luxury cruise industry
The Benefits of Frequent Positive Affect
Beyond the Extended Self
Consumers and Their Brands
| Unique citing works | 3 |
|---|---|
| Citations per year | 1 |
| Citation span | 2023 - 2025 (3) |
| Citation velocity | recent |
| Highly cited | No |
| Citation types | Neutral: 3 |